Generation 1  Generation 1 / Corporate

More Than Meets The Price - Hasbro Announce Price Increases on Toys & Games

We've heard rumblings of this for a bit now, but news agency Reuters just reported Hasbro has announced they will be raising prices on their products to cover the "surge" in costs of production for materials, manufacturing. and distribution:

Hasbro Inc (HAS.O) said on Tuesday it would raise prices of toys and games to counter higher raw material costs as the company sees surging demand for its Nerf blasters and board games from families spending more time at home.

...

"Freight and input cost increases have become more pronounced over the past several months, and we have plans in place to help mitigate those costs, including price increases for the second half of the year," Hasbro Chief Financial Officer Deborah Thomas said.


It is not clear how much this will add to Transformers products, and it is hopeful this won't happen instantly as the prices will likely go up gradually over the coming years as we have seen in the past. Perhaps NFTs can help Hasbro cover costs, but more than likely fans will be ponying up more Energon for Transformers products starting this summer according to the report.

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