Nemesis Prime's Next Mystery Has Been Solved - Where Will It Be Sold?

There's a few questions around Power of The Primes Nemesis Prime. One was answered just yesterday with the reveal of the inner robot name. But there are still others that are important, like what will be the price point given all the extra things it comes with, when will it be released, and also of significant importance, where can we buy it? Fortunately today, we can at least resolve the matter of where at least US collectors will be getting Nemesis Prime from. Keep reading!


Thanks to a new listing on Amazon.com, we've got the answer about the planned US distribution. The listing gives us the same stock photos we shared yesterday, with the addition of a high-res packaging shot which you see below, and otherwise mostly offers the same product information but for one important addition: It specifically states Nemesis Prime will be sold as an Amazon exclusive.

This is the outcome I had been predicting and championing ever since we found out this toy would exist. Though it's not much of an achievement in terms of forecasting the future, but rather just a reflection of the sad state of affairs for buying toys in the modern times. Toys R Us would have been the next most likely avenue to take on something like this, and while in some fashion that business will be saved for now in other parts of the world, the door is about to close in the US. And where Target is not unfamiliar with the occasional large exclusive, typically that remains reserved for movie products rather than Generations. It's a similar state of affairs with Walmart, though actually less favorable. Their movie exclusives didn't appear to perform brilliantly - the ones they even bothered to stock in their stores, that is - and currently Walmarts across the country are being reported as diverting shelf space away from the larger pricepoints of Generations to give Studio Series a home.

So unfortunately, barring a convention exclusive which seemed unlikely in this case anyway, Amazon is one of the only players left that could take something like this on. If you're wondering why the natural assumption here is that this would be someone's exclusive, there's a couple quick pointers. The box is a non-standard size, wider than usual. Obviously it's to make space for the extra load of accessories this toy will be coming with versus what Optimus Prime included. That extra stuff itself could be an indicator too, since that would probably be challenging to meet parts count limitations for a standard retail product. The other thing is, there's not a real Leader assortment after wave 3. We had indications from the giant leak last year, but much later actual confirmation from Hasbro reps that wave 3 would be the end for everything but the Deluxes, something which they then followed up quickly with an assurance that there were still exclusives to be revealed for this year. So, Nemesis Prime as an exclusive in the US was always how this was going to play out.
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