New Hasbro Trademark: Prime?

Not Optimus Prime, not Transformers Prime. Just "Prime." In a bold move, Hasbro is attempting to secure the exclusive trademark rights to use the word "Prime" in reference to "toy robots convertible to other visual toy forms." Are more Primes on the horizon? Is this a pre-emptive move to make sure nobody can Machine Robot Rescue them on a key term in the modern Transformers mythos? No way to tell, but keep reading to see the details of the filing by way of Transformers@TheMoon!
Trademark Application 87111650 PRIME
Trademark Details
Trademark Source: USPTO
Mark (in words): PRIME
Serial Number: 87111650
Filing Date: Thursday, 21st of July 2016
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 25th of July 2016
Registration Number:
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 25th of July 2016
Class Status: ACTIVE
Category: Toy robots convertible into other visual toy forms


For those who don't know or may have forgotten, Hasbro trademarked the term "Machine Robot Rescue" in the early 2000s in order to prevent its use or the use of similar names by Bandai in the Machine Robo revival, Machine Robo Rescue. Nor could Bandai use Machine Robo's previous US name, Go-Bots - because Hasbro owns that too!

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