Thanks to Brazilian fan site, Transformers Dioramas who attended the first day of ABRIN 2014 in Brazil, We have some new looks at the Hasbro booth that was showing the soon to be released Transformers: The Age of Extinction action figures. Read on to get a look at images of the Transformers booth as well as the translated report for more details on the show.
This first article will cover only the online Transformers: The Age of Extinction geared specifically for collectors and in the other, we will present all toys and licensed products that will be on store shelves.
Right from the start, unlike previous years, we realized that Transformers has received special attention in the Hasbro booth this 31st edition of the fair, presenting himself as a "flagship" of the company, obviously due to the launch of the new feature film. This emphasis was given to the placement of a gigantic display of Autobot leader Optimus Prime and other Dinobot Grimlock - in its alternative form of Tyrannosaurus Rex - the latter being the size so large that by standing next to his paw when we really the impression of being in front of the dinosaur itself.
The Transformers Online: Age of Extinction reach Brazil in waves, with the Wave 1 consists of the figures: Deluxe Class [High Octane] Bumblebee Deluxe Class Crosshair, Deluxe Class Slug Dinobot, Dinobot Scorn Deluxe Class, Voyager Class [Evasion Mode] Optimus Prime Voyager Class Grimlock, Leader Class Optimus Prime and Leader Class Grimlock.
According to our source within the Hasbro figures from the new movie Transformers: The Age of Extinction will only be available for sale in Brazil from 17th May 2014 release date line worldwide.
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As would be expected, in ABRIN/2014 it was revealed that the strand Kids received special attention from Hasbro, which will bring many differentiated products to cater to that audience.
All the lines: Transformers: The Age of Extinction, Transformers: Shy Bots, Tranformers: Prime and Transformers: Prime [Beast Hunters]; had simplified and updated its concepts, so that children 4-12 years old, were inserted in the new planning company.
The first of these changes was the presentation of figures with simplified processing (Step 1) line of Transformers: Age of Extinction, as well as the wide variety of non-convertible figures, but flashy size for children.
Transformers: Rescue Bots remained faithful to previous models, but not for that cease to present a figure of Autobot leader Optimus Prime and other cartoon characters, also non-convertible. Besides also bring several other products such as T-shirts, backpacks, cases, shorts, etc..
This year we will also have the release of the figures Mini-Mr. Potato Heads, which will be an attractive aside for adults with children, because they are collectible items and features that can be purchased in individual blisters or in combo-packs.
On the other hand the lines Transformers: Battle Masters - with figures fighting in nothing recall the Transformers characters, being by name - they will surely attract the younger, as well as "do battle" have a basic movement that will awaken them attention.
The launch of combinable figures Transformers: Hero Mashers, promises to be another great attraction to children, as it stimulates the imagination to allow infinite combination of parts of different designs, in various possible ways.
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This year several new booths presented with licensed Transformers brand. Products are varied, some even shed Transformers: Prime and others have based on the new feature film Transformers: The Age of Extinction and certainly not fall solely on the taste of the younger fans, but also many fans and collectors older.
Products such as books, plush dolls, skateboards, skates, bowling, walkie-talkie, shirts, backpacks and pencil cases, fantasies, chocolates, diving Infant equipment, cases for Iphone, bicycles, vacuum flasks, scooters, mats, tents balls etc.., virtually everything that can be stamped with the Transformers brand.
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