Niantic and Hasbro Launching New Transformers AR Mobile Game

Niantic and Hasbro Partner on Real-World AR Mobile Game “TRANSFORMERS: Heavy Metal” Very Very Spaceship is leading game development and TOMY is Niantic’s partner in Japan,

Niantic, Hasbro and TOMY Company are teaming up to publish "TRANSFORMERS: Heavy Metal,” an AR game that brings Optimus Prime and Bumblebee to life in the real world through the Niantic Lightship platform.



“Transformers is the perfect franchise for AR. Battling and interacting with giant robots in the real world is an amazing experience,” said John Hanke, CEO of Niantic. “We want to live up to the high expectations of Transformers fans around the world and bring them a game unlike anything they’ve played before.”


In “TRANSFORMERS: Heavy Metal,” players will join the Guardian Network, a group of humans who have banded together with the Autobots in a war against the Decepticons. As a Guardian, players will uncover hidden regions across Earth to find resources and battle Decepticons in turn-based battles, either solo or with friends.

With a planned global launch later this year, “TRANSFORMERS: Heavy Metal,” will enter soft launch in select markets soon. TOMY is Niantic’s partner for the release in Japan, and Seattle-based Very Very Spaceship is leading development of the game.



Lightship is Niantic’s planet-scale AR platform that sets the standard for AR, realtime 3D mapping and multiplayer social experiences. With Niantic Lightship ARDK, developers can build their own AR worlds and experiences using tools that leverage location, environmental context and shared multiplayer views.

For more information on “TRANSFORMERS: Heavy Metal” and to pre-register for the game, please visit transformersheavymetal.com

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