Fans who attended the Hasbro Action Brands toy panel at New York Comic Con 2025 experienced new brand announcements from beloved brands including Transformers! Hasbro just sent us the full list of new product announcements. Read on to see the official images and product details with preorders where available for the following:
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Release Date: TBA
Retail Price: $59.99 USD
Experience TRANSFORMERS like never before with TRANSFORMERS Timelines Optimus Prime and Starscream action figures reimagine 2 iconic characters in a different timeline, the era of samurai warriors. The 5.5-inch Optimus Prime action figure converts from samurai robot to ox cart in 27 steps, and the 5-inch Starscream action figure converts from robot to falcon in 20 steps. With intricate poseability and themed accessories like a naginata spear and Tengu fan, these TRANSFORMERS figures make an awesome addition to any collection. Look for more TRANSFORMERS Timelines sets (each sold separately, subject to availability) featuring unique versions of favorite characters like Megatron, Bumblebee, and more to create a lineup that is: More Than Meets the Eye.
PREORDER Thundercracker Saturday, October at 11 at 1PM ET / 10AM PT. Order while they last at the following sponsored links:
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Release Date: Early 2026
Retail Price: $42.99 USD
Experience the epic action of The TRANSFORMERS: The Movie with the Studio Series Thundercracker toy! The 6.5-inch figure converts from robot action figure to jet mode in 27 steps. With movie-inspired details, intricate poseability, and blaster accessories that attach in both modes, this TRANSFORMERS Thundercracker action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) to create a lineup that is — More Than Meets the Eye.
PREORDER Windcharger Saturday, October at 11 at 1PM ET / 10AM PT. Order while they last at the following sponsored links:
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Release Date: Early 2026
Retail Price: $27.99 USD
Experience the epic action of The TRANSFORMERS: The Movie with the Studio Series Windcharger toy! The 4.5-inch figure converts from robot action figure to car mode in 12 steps. With movie-inspired details, good poseability, and blaster and magnetic blast effect accessories that attach in both modes, this TRANSFORMERS Windcharger action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) to create a lineup that is — More Than Meets the Eye.
PREORDER Retro G1 Wheelie Now on Walmart.com
Release Date: March 23, 2026
Retail Price: $24.97 USD
Add some nostalgia to your Transformers collection with the Retro G1 Autobot Wheelie figure. Toy converts from 4.5-inch (11 cm) robot to Cybertronian car in 23 steps and comes with an attachable slingshot accessory. Retro-style packaging features vintage-inspired design and clip-and-save tech specs for figure. Look for more Retro G1 Transformers collectible toys (sold separately, subject to availability) featuring favorite characters like Autobot Outback, Wheeljack, Autobot Brawn, and more to create a lineup that is — More Than Meets the Eye. TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro. Inc. Includes figure, accessory, and instructions. Figure scale: 4.5 inches (11 cm) Ages 8 and up Warning: Choking Hazard - Small parts. Not for children under 3 years. TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro. Inc. © 2025 Hasbro. All Rights Reserved. Manufactured under license from TOMY Company, Ltd.
4.5-INCH RETRO-INSPIRED AUTOBOT WHEELIE: Collectible Transformers toy with G1-inspired packaging design
CHANGE FROM ROBOT TO CYBERTRONIAN CAR: Convert between modes in 23 steps
VINTAGE-INSPIRED SLINGSHOT ACCESSORY: Slingshot accessory can attach to Transformers figure in both modes
ARTICULATED FOR PLAY AND DISPLAY: Transformers figures feature articulated heads, arms, and legs for action poses
RETRO PACKAGING WITH TECH SPECS: Clip and save the classic G1-style tech specs to compare figures’ strength, speed, firepower, and more (each sold separately, subject to availability)
PREORDER Retro G1 Outback Now on Walmart.com
Release Date: March 23, 2026
Retail Price: $24.97 USD
Add some nostalgia to your Transformers collection with the Retro G1 Autobot Outback figure. Toy converts from 5-inch (12.5 cm) robot to truck in 23 steps and comes with an attachable blaster accessory. Retro-style packaging features vintage-inspired design and clip-and-save tech specs for figure. Look for more Retro G1 Transformers collectible toys (sold separately, subject to availability) featuring favorite characters like Autobot Wheelie, Wheeljack, Autobot Brawn, and more to create a lineup that is — More Than Meets the Eye. TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. Includes figure, accessory, and instructions. Figure scale: 5 inches (12.5 cm) Ages 8 and up Warning: Choking Hazard - Small parts. Not for children under 3 years. TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. © 2025 Hasbro. All Rights Reserved. Manufactured under license from TOMY Company, Ltd.
5-INCH RETRO-INSPIRED AUTOBOT OUTBACK: Collectible Transformers toy with G1-inspired packaging design
CHANGE FROM ROBOT TO TRUCK: Convert between modes in 23 steps
VINTAGE-INSPIRED BLASTER ACCESSORY: Blaster accessory can attach to Transformers figure in both modes
ARTICULATED FOR PLAY AND DISPLAY: Transformers figures feature articulated heads, arms, and legs for action poses
RETRO PACKAGING WITH TECH SPECS: Clip and save the classic G1-style tech specs to compare figures’ strength, speed, firepower, and more (each sold separately, subject to availability)