Photos & Details From Robots In Disguise UK Roadshow - See The Mini-Con Deployers!

The website Access All Areas has posted details of the RID roadshow happening weekends in the UK for the rest of the summer! While presented from the angle of highlighting the manufacturer of the pop-up trailer used for the show, we also learn that the Mini-Con Deployers are on display, and that there's an exclusive symbol to scan for benefits in the Robots In Disguise app. Keep reading for more details as well as where to find the trailer next!

To promote its new range of Transformers toys and digital app, Hasbro kick-started its UK-wide experiential roadshow this weekend at Sunderland International Air Show, 24–26 July, inviting consumers to discover the new Robots in Disguise toy range as well as an exclusive look at the brand new Deployer Minicons.

The pop-up trailer, which is branded in line with the new Transformers: Robots in Disguise animation airing on Cartoon Network, also invites people inside to scan an exclusive app code and earn points to play on the new Robots in Disguise digital game.

Delivered in partnership with experiential agency i2i Marketing, the roadshow will head to Carfest North (31 July –2 August), Bristol International Balloon Fiesta (6-9 August), Birmingham Rotunda Square (14-16 August) and Carfest South (28-30 August).

i2i Marketing has continued its affiliation with Mobile Technik to provide the 7-metre trailer, which is a hub of experiential activity including toy demos, TV screens displaying the Transformers: Robots in Disguise animation and tablets to promote the new app and game.
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