Generations  Generations / Corporate

Power of the Primes Takes Over - Character Bios Added

The offitical Hasbro Transformers site has been officially taken over by the Power of the Primes Series. The visually engaging new site features our favorite Maximal leader, Optimus Prime holding up the Matrix! Additions we have links to a breakdown of the Prime Wars Triogy, Toys, Games and more of the PoP link. There's also legacy links to Titans Return and The Last Knight sections as well. Check it out now at

Orion Pax

Orion Pax was once just a humble bot on Cybertron who believed in building a better world. The legendary artifact the Matrix of Leadership chose him to lead the Autobots, and he became the greatest hero the universe has ever known: Optimus Prime.

Optimus Prime

Optimus Prime is the noble leader of the Autobots. He believes that freedom is the right of all sentient beings and fights tirelessly to defend it. He is beloved across the universe for his compassionate nature, steadfast leadership, and heroic feats in battle.

Optimus Primal

The loyal Optimus Primal is the leader of the heroic beast faction, the Maximals. He was once a research-vessel captain. He rose to greatness when he was thrust into a battle he had no choice but to win to save the universe from a terrible fate. Despite his legendary standing, he shows his freewheeling side through his motto: “sometimes crazy works.”

Rodimus Prime

When Rodimus Prime joined the Autobots, he went by the name “Hot Rod.” He was young and brash, and longed to be a hero. He was chosen by fate to take his place among the universe’s legendary warriors, and his fight will not end until the last Decepticon threat is extinguished.


Jazz is good at everything he does. The improvisational special ops agent takes on the most dangerous missions with daredevil bravado. He gets the job done and does it with style.


The gentle Autobot geologist Beachcomber uses his scanners to locate resources. He joins the fight only when needed or when the peace he seeks is within his sights.


Cloudburst is a Pretender. He looks like any other bot, but his body is an armored shell others can wear to disguise their true identity. He may be Cloudburst or he may be a decoy concealing another bot. Who knows what secrets he holds?


The scheming Decepticon air commander plots to take control of the universe any way he can. He’s willing to do anything, no matter how treacherous to defeat anyone in his way.


Dreadwind spreads gloom everywhere he goes. The evil Decepticon air defender lives to strike fear in the sparks of others, and the dark shadow of doom he casts lingers long after the battle is over.


The strength of the Dinobot leader Grimlock is legendary. His prowess in battle is unrivaled. He respects strength beyond all else, but he doesn’t like bullies. It’s this that fuels his dedication to fight against those who would use their power for evil.

Dinobot Slash

Slash is an elite tracker who can find, catch, and, if needed, eliminate any enemy target. She’s fast and undetectable, and her razor-sharp claws can get her out of any situation.


Slug is a hotheaded Dinobot brawler who never met a fight he didn’t like, or an opponent he didn’t think he could defeat. His enemies usually wind up as pools of liquid metal.


Sludge isn’t the smartest bot on the battlefield. Most of his targets end up crushed beneath his thundering feet, sometimes completely by accident. What the big, lumbering warrior lacks in intelligence he makes up for with his incredible strength.


Swoop is the friendliest Dinobot, unless you encounter him in battle. The bombardier’s menacing form and ability to appear from seemingly out of nowhere make him a fearsome warrior.

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