Brand Creates Nostalgic Digital Video Tribute to 10-year Anniversary of Film Franchise Roots, in Celebration of June 21 Theatrical Release
ST. LOUIS June 1, 2017 – Get ready to roll out: The Autobots and the “auto rental bots” are joining forces to move us all forward!
Enterprise Rent-A-Car today announced a partnership with Paramount Pictures on the highly anticipated release of the new movie, “Transformers: The Last Knight,” directed by Michael Bay, in theaters June 21. Through the partnership, Enterprise is producing custom movie-themed digital content and promotion in branches throughout the country.
“While many may know Enterprise as simply a car rental company, we’ve done some evolving over the years to offer customers much more. Whether you’re looking to rent, buy or share a vehicle, Enterprise has you covered,” said Lee Broughton, vice president, Enterprise Brand Marketing. “That brand promise, coupled with our new content strategy – focused on helping our customers pursue their passions – led us to teaming up with ‘Transformers: The Last Knight.’”
As part of the campaign, Enterprise has created a nostalgic video throwback to Hasbro’s Transformers toy television commercials from the 1980s. The video shows two kids using their Autobot action figures to fend off the evil Decepticons, with some added assistance from Enterprise’s rent, buy and share offerings. In one scene, as an Enterprise rental car helps take down the Decepticons, one of the children can be heard asking, “How ya like that customer service, Megatron?”
In addition to the video, Enterprise customers will also notice movie-themed signage inside Enterprise branches through June.
“Enterprise has found a clever and creative way to remind Transformers fans of the toy heritage of the movie franchise while introducing their expanded brand offerings,” said LeeAnne Stables, president worldwide marketing partnerships and licensing for Paramount Pictures. “This is a great way for us to reach summer travelers and ramp up excitement for the new film.”
For more information and to view Enterprise’s Transformers-related video, visit www.enterprise.com/transformers.
The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.