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Rescue Bots
Rescue Bots Magazine Rolls Out For Transformers Fans in Europe
BaCon - Tuesday, May 16, 2017


Following on from TRANSFORMERS ROBOTS IN DISGUISE, Signature Publishing is targeting younger fans of the massive, evergreen brand, TRANSFORMERS with the launch of TRANSFORMERS RESCUE BOTS magazine, under license from Hasbro.

Aimed at the pre-school market TRANSFORMERS RESCUE BOTS is the official magazine for the hugely popular animated cartoon series - one of the most-watched shows on Tiny Pop and the #1 selling TRANSFORMERS toy line for Hasbro.

TRANSFORMERS RESCUE BOTS is Tiny Pop’s second strongest programme title, out of 40 titles.* It has averaged over 17,000 Kids across 600 plays on the channel; a huge +76% above the channel average. It has reached 1.5 million Kids since launch (more than any other title on Tiny Pop) while contributing a fifth of Tiny Pop’s overall ratings (on par with My Little Pony).*

‘The TRANSFORMERS franchise just keeps growing, with the launch of the latest blockbuster movie in June, while younger fans are engaging with the hit animated cartoon RESCUE BOTS,’ enthused Danny Morris, Signature’s Managing Director. ‘We are therefore delighted and honoured to be the first publisher, worldwide, to launch a standalone magazine for this fantastic extension to Hasbro’s TRANSFORMERS brand where, as always, storytelling is at its heart. With the viewing figures and toy sales for TRANSFORMERS RESCUE BOTS speaking for themselves, this new magazine is sure to be a huge success!’

TRANSFORMERS RESCUE BOTS magazine is the perfect accompaniment to the hit TV show, as readers join Chase, Heatwave, Boulder and Blades, along with the iconic characters Optimus Prime and Bumblebee, on their rescue missions, with the action-packed storytelling, games, puzzles, posters and colouring focusing on teamwork, friendship and problem solving.

Aimed at children aged 3-5 years every issue will come with a unique, bespoke gift. On newsstands from 19th May the launch issue is priced at £3.99 and comes with a Chase car stunt set and a 4-roll sticker box.

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More Rescue Bots News
A new Transformers cartoon is coming soon! Don't get too excited if you're a fan over 10 years old as this is really just the next incarnation of the Rescue Bots series. The official summar gives us some insight: A group of young Bots fresh from Cybertron (Hot Shot, Whirl, Medix, Hoist and Wedge), have the honor of being the first-ever class to enroll in Earth’s Rescue Bot Training Academy and learn how to become Earth heroes through hands-on experience.
Cynopsis Media has posted an update for Rescue Bots Academy in their most recent Kids TV update, and we've got some new information: the series has been moved up, and will begin airing on Discovery Family in the US fall of this year! The series is described by Discovery Family VP Angela Sondon as “the same concept as Transformers Rescue Bots but more skewed to a preschool audience," so be ready for an even younger version of the same show. Keep reading for a link to the original article!
The first brand we think of with Transformers is very likely Hasbro. But Hasbro contains multitudes: the combined work, knowledge, & ideas of the most prominent toy companies of the 20th century. And in one way or another over the years, a great many of those brands have touched Transformers and added to it in some way or another. In the first of a series of spotlights on these subdivisions within Hasbro that cover various areas of the toy market, RAC looks at perhaps the most successful and influential brand to contribute to Transformers: Playskool! Keep reading for a brief history of the imprint.
Next up in the new tide of leaks coming from TF-Factory on Weibo is a new Rescue Bots Optimus Primal - which in this line is the name they give to Optimus Prime's Dinobot form! Also shown are a pair of Dinobot Mini-Cons, presumed to turn into accessories for larger figures. It's unknown whether they'll ship with Primal or separately, but if we were guessing... we wouldn't bother, because we have no idea. Click through to see the dinos!
New from Shout! Factory. Transformers Rescue Bots: Outdoor Adventures DVD PRE-ORDER - Alongside the Burns family, Autobots Chase, Heatwave, Blades and Boulder - known to the citizens of Griffin Rock as the Rescue Bots - battle all manners of hazards each and every day. From powerful winter storms to ocean rescues, nothing is too great a challenge for our heroes. Except, maybe, ghost ships! Oh, well... All in a day's duty for the Rescue Bots!












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