RUMOR: HasbroToyShop To Close In 2019? It's A Secret To Everybody, But Spend Your Gift Cards Now Apparently

So, this is a little confusing: HasbroToyShop has amended their FAQ with a notice that Hasbro's "brand websites have changed and will no longer sell products directly." That's kind of legalese gibberish, which taken on its own would lead us to think that Hasbro was simply no longer providing HTS links from their official brand portals for things like My Little Pony, NERF, and that thing with the robots that change into stuff.


The next entry on the list is another vague entry saying that "changes" are coming to HasbroToyShop as of January 18th, 2019 and they can't say what they are - but this would be a fantastic time to use up any existing giftcards you may have for HTS.


Does this mean that the site is closing, or that operation of HTS will perhaps be turned over to a third-party company that will not honor existing gift cards? There's no way to say - and obviously if Hasbro could legally say so they would, because sticking customers with unusable gift cards is not a good look for any major company. But we're going to echo their advice: You will probably want to spent any HasbroToyShop giftcards or other store credit you may have before the deadline of January 18th 2019. Looks like 2019's going to be exciting one way or another.

Brand Website Changes

At Hasbro, we strive to provide our customers with the best possible experience with our portfolio brands. As a valued customer, we wanted to let you know that our brand websites have changed and will no longer sell products directly. That said, you can still access your account and check existing orders using your login at Hasbro Toy Shop. Please contact us at or 1-800-408-0052 with any questions..

Gift Card Changes

Improving the toy shopping experience is always one of our top priorities. We wanted to make you aware that we’ll be making changes to the current Hasbro Toy Shop site, starting on January 18, 2019.

That said, now is a perfect time for you, or the person you gifted it to, to redeem your unused Hasbro Toy Shop gift cards toward the current selection.

View offerings from your favorite brands at to redeem your gift card(s) or contact us at with any questions or concerns.

Check back regularly for more details.

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