SDCC 2018 - Hasbro Transformers Panel Report

We are LIVE at the Hasbro Transformers panel getting ready to report on all the news and updates on SIEGE War For Cybertron, Bumblebee Movie, and more than meets the surprises. Be sure to check out our previous posts for images and more previews for more details.

Panel had ended, check out our full reports to be posted below for the full details, images and video clips from the panel.

TF Bumblebee Movie

#Jointhebuzz pushing out content, product, promotions

#dropmixsweepstakes this weekend 80s make overs and chance to win comic con exclusives

Consumer products, razor, merch by Amazon (exclusive tshirts), Alpha Industries inc limited edition bomber jacket

TF bumblebee overdrive 80s style arcade action video game for mobile later this fall 2018

Publishing: getting back to movie publishing with bee, preview issues, cold war spy espionage time period story, what if cool car was the spy, back in 60s swinging london period Little Brown Publishing: younger audience novels


Bee Energon Igniter line - 4 different class sizes
DJ bumblebee - ancing & Music playback.
Shown: TV commercial* Igniter line, DJ Bumblebee, Power Charge Bumblebee

Power Charge Bumblebee as accurate as possible with VW license. All VW license bumblebee will feature license with VW.

Exclusive Programs: Back to the 80s

Big Fans of G1 - Lots of action, heartbreaking, heartwarming and above all, one of a kind, surfing and break dancing. The best parts were the toys!

Returning this fall coming to Walmart: original G1 toys in original G1 packaging, 4 Minibots, Hot Rod, Starscream, Devastator. Feeling back with TFs in the aisles during the 80s

Target exclusive: Bumblebee greatest hits music themed exclusives. Soundwave based on Titans return soundwave (retooled with 80s theme) boom box packaging. Bumblebee Showcase Helmet designed from new movie details & bluetooth speaker connectivity. Buy Now! First official product live is now available at target is Bee helmet.

A chance to bring back 80s nostalgia with bee movie

Generations Line

New War for Cybertron Trilogy: "Siege" is the 1st chapter
Go back to where they came from. Decepticons went to far and Autobots had to rise up to combat them. How these autobots look in this gritty war environment. probably more firepower.

Shout out to TakaraTomy and work really close with them. gives us a chance to introduce new bots:
Deluxe Class: Hound -munition experts.

Battle Master weaponized accessory comes with clear battle effect 3 mm post and can put on other characters in the line and display them like nothing before. and armorized them like never before.

Micromasters can join together to become weaponized accessories and more articulation than before. new level of articulations

Deluxe Sideswipe: vehicle new design. want Cybetron mode but relate with transformers fans

All assortment designs will have a gritty Cybertron look. All in scale with each other "scale accurate". More articulation than before. They have "wheels" on cybertron to relate to fans.

Cog. Missing Magnus piece. New system can convert to vehicle, bot and weapons accessories

Deluxe ironhide:

Deluxe chromia: retool of moonracer

Voyager Optimus Prime: equipment carrier, can have a hover mode by flipping wheels under neath

Leader ultra magnus: Can convert to truck and amror for front robot piece. more articulate and scale accurate and battle effect compatible.

Prime Wars Amazon TF Gen special edition deluxe.

Piece from each trilogy
CB Blast off
TR Repugnus
POP Punch counterpunch sacrifice combiner port to give ultimate punch counterpunch figure

Studio Series


Bumblebee vw mode with cool acceroires
TF4 Shadow Raldor (lockdown)
TF4 KSI Sentry (stinger(
TF3 Ratchet
TFBB Dropkick


TF1 ironhide
tf2 starscream

TF Cyberverse Animated TV Show

Sizzle video for Animation series

Most cohesive story line ever in this series. taking all things in this brand great and putting them together in this series from previous series. designed over 90 bots just for season 1. some we haven't seen on screen in a while. find a modern look but G1 homage look. found a good balance for this show.

Clip bumblebee lost his memory and Windblade helping him to get it back. remembering Megatron uniting all Transformers, "till all are one" scene. episode name Megatron is my hero

Toys: accurate figure style.

New action attacker feature. each character has a unique action attack feature and brought to life in the toy also

Multiple scales
Ultimate - each ultimate class does action attack in both modes.

Reveal new waves

Acid storm
Shadow striker.

They like to bring and chance to make new characters
Look at who they were and how can we modernize it.

Shadow Striker Sniper

Breathing new life into a new bot. want you to see whats on screen brought to life on the shelf.

SDCC exclusive items

Throne of the Primes
Bumblebee vol 1.

Bee vol 2 Retro Pop Hiighway: gold VW homage to gold bug. Dino cassette figures. pre-orders exclusive from entertainment earth.

2018 Hall of Fame

Fictional character: Blackarachnia

Best toy of the year Battletrap

Inductee in hall of fame: John Barber IDW

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