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Conventions Center
SDCC Exclusives on Hasbro Toy Shop: After-Action Report
ExVee - Tuesday, August 15, 2017


Yesterday (just about 24 hours ago from the time of this post) many of Hasbro's SDCC exclusives went live on Hasbro Toy Shop. While Star Wars merchandise was revealed to be held back until September 1st, Transformers, GI Joe, Marvel, and Magic: The Gathering items all activated to a waiting population of SDCC non-attendees. It was a question as to the overall response, since the 2016 exclusive offerings were notable for not selling through very quickly. Keep reading for a rundown on what happened next!

We don't have precise times to point to for the following events, but this is roughly what occurred.

•  Within 10 minutes of activation, Primitive Skateboarding Optimus Prime had sold out.
•  A few minutes after that, GI Joe Missile Command Headquarters was out of stock.
•  By the end of the first hour, the Revolution 16-Figure Box Set sold through.

That was the end of the quick action on the exclusives. After around 7 hours, the Battle for Asgard Marvel box set was sold out. That left three exclusives, including The Last Knight Optimus Prime Convention Edition. As of the time of this writing, that, along with the 12 inch Marvel Legends Daredevil, and the Magic: The Gathering Planeswalker Pack are still listed as available to order. The items' per-household order limits are still in place, though that seems academic at this point.

Now, if you were going after one of the quick-sellers and couldn't get there in time, all hope may not be lost. It's been typical in past years for there to be a few random restocks of certain sold out items, either as an intentional staggering of availability, or sometimes just as merchandise is returned to inventory after an earlier order was unable to complete for whatever reason. And this year we have a new possibility to consider.

If any of the SDCC exclusives are planned to be made available at HasCon, there's a good chance that any leftovers from that event might also make their way on to HTS, providing for another (likely brief) window of availability. There's no way to predict what, if any, might see this benefit, but it's a potential we haven't had to look to previously. In any case, the best advice for the moment is to just keep close watch on HTS for the best shot at being able to grab any stragglers that pop up in the meantime.

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