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And you thought buying Transformers was already taking a toll on your wallet! According to Reuters, Hasbro will raise the prices of its toys "in the mid-single-digit range" starting September 1, 2008. This price increase is being performed by Hasbro "to maintain its margins to fend off rising commodity costs."

There is an eBay auction up worth noting for one of a few reasons. First, if it is a real 1987 prototype, then it is something you will probably never see again. Second, if its a recent proto, then we might be seeing our first glimmer of the Universe Piranacon set still being talked about. Last, it could be a good KO. At a current bid of $610, its probably something real. Bid on the auction here and get a look at the prototype pics that have been posted in the image gallery.

Has Mattel and DC gone Batty for robots? Get a look at these new transforming Batman toys coming out for the next Batman series over at

Toys 'R' Us' website has put up a pre-order for Commemorative Series Soundwave, which is a re-issue of Generation 1 Soundwave. The packaging can be seen on the product page. The figure is due to hit December 6th of this year according to the website. Thanks to "bluestreak1701" of our TFans board for the news.

SOUNDWAVE consistently ranks as one of the most popular characters among collectors, and this Toys R Us exclusive delivers on the iconic look and functionality of G1 SOUNDWAVE. The figure is able to hold two robot cassettes and comes with both LASERBEAK and RAVAGE. SOUNDWAVE’s batteries convert to a hand weapon and shoulder cannon, just as they did in the 1980s. Read more. Order the soundwave online now for $29.99 at Toys R!

20th Anniversary Optimus Prime is here and we've managed to get a recording of the electronic figure stand and the many things that Prime says. The unfortunate news is the voice is not Peter Cullen or another voice that we recognize. Check out the clip to hear all that Optimus Prime has to say - Click Here!

Fantofan has reported today with new information regarding MP-03 Starscream, MP-04 G1 Convoy (Complete Edition), and KISS Players Hot Rodimus X from the new Figure Oh! magazine. First, new shots are supplied for MP-03 Starscream as well as some new gimmicks. While in "[j]et mode, the Megatron gun mode can actually be attached to the underbelly of the plane, others introudctions [sic] covers his 2 interchangeable face expressions," Fantofan reports. It should not be assumed that the Megatron gun comes with the figure, but rather the Megatron gun from MP-01 Convoy. Read More

Hasbro has released the product summary for the New 20th Anniversary Optimus Prime DVD edition that will be released to commemorate the release of the 20th Anniversary of Transformers The Movie by Sony BMG. This prime comes repackaged without battle damage, short stacks, some new paint apps, a blue gun and a cool talking figure base with phrases from the classic animated adventure. The figure is set for release on 09/25/2006. Read More

After years of collecting I have finally put together a little Transformers generation one site, The site is a complete gallery of every toy and accessory from 1984, 1985, and 1986 such as old favorites Optimus Prime, Megatron, and Soundwave. It also has a simple search system which lets you do things like search for Green Truck and see all of the photos that are that.

Just in are the first official images of the 20th Anniversary Optimus Prime reissue that will be offered to comemorate the Sony release of the Transformers The Movie DVD coming this November 7th, 2006. Get a look at large, highly detailed pics of the USA release of the masterpicece Optimus Prime figure in the image gallery.

JustiToys is releasing a new limited edition figure, limited to just 999 pieces worldwide, WST Red Prototype Version Snarl! This is Snarl in the original color scheme he was planned to be released in, with signature red head,legs, and for the first time in the WST line includes his red energo sword! Check out more info, pics and the more about the gold lucky draw snarl at

EBay seller SPX_toys has put up several auctions of upcoming figures. The figures included are Camshaft (Acura RSX), and Mirage (Ford GT) from the Alternators line; originally Armada molds repainted for the Cybertron line: Deluxe Demolisher, and Deluxe Optimus Prime; and Titanium 6" Megatron Die Cast figure. For mirrored images goto this gallery.

We have just received official in-package pictures of the Star Wars vs. Transformers Intergalactic Showdown Attacktix set as well as the Booster pack. Check out these pictures as well as the out-of-package pictures of all of the figures in this gallery.

Looks like a new product has popped up at They are offering custom accessory "energon cubes" for G1 figures, but a pic on the site also shows them with Masterpiece Convoy. They are available exclusively through one of your sponsors, and eBay, just search for "energy cubes." has posted some in-box images of e-Hobby exclusive Twincast figure. For the Twincast figure, Seibertron points out that "[i]nterestingly e-Hobby ha[s] chosen to reuse the boxes from [their] 'Ga'Mede and Magnificus' and 'Robotmaster Skywarp and Thundercraker' sets, meaning Twincast comes in a Decepticon box!"

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