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Rodimus Prime Rodimus Prime

From our forums, we've got another video by chuckdawg1999, this time taking a look at the newly released MP-40 Targetmaster Hot Rod. The video serves as a good comparison between this Hot Rod and the original release, really highlighting the significance of the new deco. Plus of course we have a look at the Targetmaster figure itself, originally seen on the US release of Masterpiece Rodimus Prime. You can find the video embedded below; click through to watch now!

Site sponsor Robotkingdom has posted images of the packaging for MP-40 Targetmaster Hot Rodimus, due to ship on the 24th from them! As is custom, Hasbro Asia has released a special collector coin with unique sleeve as part of the packaging. Click through to see both the sleeve and the packing for MP-40 itself!

We're capping this year's Toy Fair 2018 with the official images Power of the Primes Transformers action figures shown at this years show. Get the full sized view of the stock product images for the Legends,Prime Masters, Deluxes, Voyagers and Leader class figures in our handy to view gallery after the jump.

Thanks to Emiliano Santalucia who's shared an update on the Transformers Power of the Primes designs. Get a look at his concept renderings of the Evolution Rodimus Prime's robot and alternate mode designs from the Power of the Primes series. This design is intereting in that is shows the function of the chest to accommodate the Matrix.

The offitical Hasbro Transformers site has been officially taken over by the Power of the Primes Series. The visually engaging new site features our favorite Maximal leader, Optimus Prime holding up the Matrix! Additions we have links to a breakdown of the Prime Wars Triogy, Toys, Games and more of the PoP link. There's also legacy links to Titans Return and The Last Knight sections as well. Check it out now at

Earlier tonight we shared with you some photos of an apparently early-release copy of Rodimus Unicronus, the new addition to Power of The Primes Leader class wave 2. But there's a bit of a discrepancy with it, as highlighted for us on Twitter by Barricade64. The official images we've seen of the toy since it was revealed have featured aspects of its deco and the slight remolding of the Rodimus Prime head that point to an intentional nod at the Shattered Glass continuity that was a recurring staple of Fun Publications' time producing licensed material for the brand. It seems that isn't quite so much the case anymore. Keep reading!

It's been a contentious issue over the last couple of Prime Wars installments, and it's only getting more intense. We can see the appeal of stickers to solve budgetary problems, but we can also see the stickers peel - often before we've even bought the toy! In this editorial, RAC goes over the hows and whys of stickers and cites the remarkable consensus growing in a consensus-resistant collector community: Hasbro, Please Stop. Click through for thoughts on this sticky situation.

LRMonline (formerly known as Latino Review) has posted the full cast list for Power of the Primes. The third Machinima series with CG by storied anime studio Tatsunoko Productions features a great many new voice actors as well as many returning voices from the first two installments - some in new roles. Keep reading for the list.

Wrapping up his Best Of 2017 series, RAC looks back at the things that excited him more as news stories than anything else this past year. A lot of those come down to toys that didn't necessarily make his Best Of list for the year, but did unfold in interesting ways news-wise. Pour yourself a bowl of Trypticon's Titan Master Crunch and keep reading to see the best news of 2017!

Transformers Generations Power of the Primes Leader Class figures are 9-inch-scale figures that come with a Matrix accessory and converting Evolution Armor. Use the Evolution Armor to evolve these figures. With the Matrix of Leadership, Orion Pax becomes leader of the Autobots: Optimus Prime. Autobot Hot Rod becomes leader of the Autobots: Rodimus Prime. The set is priced at $99.99 or each single it $54.99.

Finally, the last price point for wave 1 of Power of The Primes has hit retail in the US, marking the completed launch of the newest iteration of Transformers Generations. Rodimus Prime and Optimus Prime, comprising Leader wave 1 have been purchased from a Target in Duarte, California by MoonStreakr who shared a photo of the toys with the receipt for verification. It looks like these have been pulled from a freshly opened case, and as of the time of this writing, online checks of Target's database are not indicating any stock in the country, so we may have to wait a bit for the system to catch up before it's time to start the hunt again. Click through for the photo!

Thanks to Kevin Liu we now have a very good look at Leader class Rodimus Prime, capping off the first wave of Power of The Primes. Kevin's video is of course in Chinese, but presented clearly enough to tell what's going on anyway. Most interestingly, we get side by sides with Titans Return Hot Rod, which shows the Hot Rod form of this toy to actually be a fair bit bigger. As Titans Return Hot Rod was already a bit big for a Deluxe, you can imagine the new one is surely pushing the boundaries of being comparable with Deluxes! The video as well as plenty of screencaps can all be found below - keep reading to see it all!

Through a Facebook video, we finally have a look at the retail version of POTP Rodimus Prime, the second toy in the first Leader assortment. Sadly the video itself is probably not worth watching, being both shot in vertical/portrait orientation and being quite low-res. You can find stills taken from the video highlighting key points for a quick look at the toy. We do have the video embedded just below as well, if you're dying to see the toy in action or get an early look at how some of the transformation works. Click through to check it all out!

Singapore fangroup Planet Iacon broke the news - and site sponsor BigBadToyStore has just confirmed - that TakaraTomy's version of Power of the Primes begins in May! Titled very similarly as Power of Prime, the figures listed are being released in a format seemingly identical to their US releases. But, what's interesting is what's not listed from Wave 1. Keep reading for details!

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