Transformers Daily News Source for Transformers 5, Titans Return, Robots in Disguise, Combiner Wars, Generations, Third Party, G1, Beast Wars, Reviews, Comics, Games & More Than Meets the Eye!
TFormers Transformers News and Reviews
facebook twitter Pinterest Tumblr Google+ youtube podcast rss
The Return Of KB Toys - New Details From Playcon
RAC - Wednesday, May 09, 2018

Yesterday and today are the dates for Playcon, the annual US toy industry symposium where important people from the field meet to discuss the future of toys. A digital town hall meeting was held in which the CEO of the resurrected KB Toys, Ellia Kassoff, detailed his plans for moving forward with the chain. Keep reading for a very long, very dry video, and highlights! Kassoff's presentation should begin about 48:40, or right after you press play.

Kassoff's brand-rebuilding company Strategic Marks plans to have 3-400 popup stores this holiday season, which will both take advantage of TRU's absence and serve as test-marketing for a broader permanent launch. He promises to hire key TRU personnel - some who were formerly from KB to begin with! - and aims to have KB just as people remember it - or about 80% as people remember it at any rate, with the goal of balancing modernization with nostalgia.

He promises no outside investors, especially no private equity firms of the type that contributed to TRU and KB's downfall, making deals specifically with the malls where the stores will be located. Kassoff also mentioned that the tension between the old KB and mall landlords due to KB's habit of putting lots of bins out front of the store is resolved: the malls need KB and KB need the malls.

Kassoff also promises collector events and roadshows, and ways to appeal to the collector market. He made mention of a resident "Toy Nerd" in each store, people who know their stuff and can tell collectors what they need to know. He also suggested the possibility of special events like autograph sessions with designers.

Lastly, Kassoff made mention of a new type of store: "KB Experience" stores will be larger, ToysRUs-style stores with cafe spaces for people to eat and rest, and also party rooms and registries for small kids. Gift-wrapping services are also being considered. Much of this comes from the suggestion of various parents and customers themselves.

When asked about supplying for the holidays, Kassoff explained that he was setting up shop in New Jersey - where TRU was located - and will be ready to buy for Christmas soon. His plans are very ambitious, but we like the sound of them and wish him luck.

TFormers Member Comments

NO COMMENTS YET!!! - Start the Coversation by Posting Yours Now!

     (Membership Required)

More Generations News
In some parts of the world, not only is ToysRUs not going out of business, but they're still getting toys before everyone else. One such case is the Philippines, where Xavier Basa/@neurowing has spotted the Wave 3 Prime Masters: Quintus Prime/Bludgeon, Megatronus/Bomb-Burst, and Solus Prime/Octopunch! Keep reading for photographic proof.
Canadian retailer Northmen Collectibles have posted a pre-order page for the much anticipated Titans Return Predaking combiner team. They are rolling this set out for $229 CAD with word that this will be shipping out in October 2108. Read on to see the fill product information and official images for more details on these toys.
Machinima has released a new video to Facebook showing the history of the Requiem Blaster, the latest all-important plot device coming to their Prime Wars Trilogy web cartoons. The video explains the in-universe history of the weapon using various clips from Power of The Primes, particularly focusing on the history of Megatronus and Solus Prime. There's probably elements to this video that could be considered spoilers for upcoming episodes, so if that's something you actually care about you may want to proceed carefully, but otherwise you can check out the video embedded below.
The third episode of Power of the Primes, Machinima's third and final installment in their Prime Wars Trilogy of animations, is now live on go90 in the US and on Tumblr for other territories! The episode is titled "Without Warning," and that's all we can tell you; last week's episode - with Devastator fighting on with a gigantic hole in his chest but Menasor dying thanks to firm pressure on his back - finally broke us. Keep reading for a link if you're still following along!
The Amazon Japan update for today included a lot of images for TakaraTomy's October releases, including what will probably be their next-to-last round of Power of the Primes imports! Included are Prime Master Alpha Trion with Landmine, Legends Skrapnel and Tailgate, Deluxe Novastar, and Voyager Inferno. The last two of those are probably of the greatest interest as these are the best images we've seen of those two to date - including a look at Inferno's Torso Mode! Keep reading to see.

Toy Fair 2018 Transformers News!

Optimus Prime #17
#18 Generations - IDW Comic Book
Optimus Prime Annual 2018
Generations IDW Comic Book
Optimus Prime #16
Generations IDW Comic Book
Optimus Prime Issue 15
Generations IDW Comic Book
Generations Power of The Primes Legends Class Figure

Masterpiece Shockwave MP-29+ Extra Photos Of Original-Toy-Based Redeco
Masterpiece Shockwave MP-29+ Extra Photos Of Original-Toy-Based Redeco

FULLY DESERVED - IDW Publishing Names Transformers Writer & Editor John Barber As Editor In Chief
FULLY DESERVED - IDW Publishing Names Transformers Writer & Editor John Barber As Editor In Chief

Huge Transformers Games Sale 80% Off on Steam Downloads
Huge Transformers Games Sale 80% Off on Steam Downloads


Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Action Figures
Star Wars
© 2018 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].