Toy Fair 2020 - Transformers Super Shogun - Optimus Prime Details and Images

Super7 is expanding its license with Hasbro, Inc. on an incredible fan favorite: Super Shogun TRANSFORMERS Optimus Prime! This oversized figure is available for preorder only, and exclusively at select partner retailers, including iconic toy retailer FAO Schwarz. Super Shogun TRANSFORMERS Optimus Prime retails for $350 (including shipping), and is available for preorder, launching Friday, Feb 21, available through Mar 31.

Super Shogun TRANSFORMERS Optimus Prime is a 24" tall figure based on the vintage Jumbo Machinder and Shogun figures. These Japanese figures are some of the most expensive vintage toys that collectors covet, with almost 50 different figures originally made in Japan. The Super Shogun TRANSFORMERS Optimus Prime is a nod to these amazing toys and a throwback to the very first toy Super7 made for the US market- a Super Shogun Stormtrooper in 2010. In a homage to its origins, this Friday, Super7 will exclusively launch its first Super Shogun since 2013, the Super Shogun TRANSFORMERS Optimus Prime.

• The design is inspired by the 1970's Shogun Warriors toy line.
• Super Shogun Optimus Prime will be G1-era accurate paint job and detailing.
• Three points of articulation.
• Features wheels on feet for rolling combat action.
• Armed with a spring-loaded, “rocket firing” left fist.
• Removable Ion Blaster.
• Chest opens to reveal removable Matrix of Leadership.
• Will include sticker sheet for customizable display.

“FAO Schwarz is known for having extraordinary, one-of-a-kind toys, so we couldn’t be more thrilled to partner with Super7 on the Super Shogun TRANSFORMERS Optimus Prime PreOrder.” said David Niggli, Chief Merchandise Officer of FAO Schwarz. “We have long loved Super7 and supported their unique line of TRANSFORMERS figures so we know our customers and fans will be thrilled to have access to this fan favorite collectors’ Super Shogun.”

Super7 will look to collectors and fans to support this one-of-kind collector figure. Preorders for Super Shogun TRANSFORMERS Optimus Prime will be available starting Feb 21 at, and through FAO Schwarz and other exclusive retail partners.

Be the first to see the Super Shogun TRANSFORMERS Optimus Prime on display at NYTF! Additional Transformers ReAction Figures from both Wave 1 and Wave 2 are available at the show as well.

Please visit Super7 at Booth 5382 at New York Toy Fair, go online to or visit our exclusive retail partner FAO Schwarz, and online retailers Big Bad Toy Store, Entertainment Earth and Polyphony to preorder this exclusive collectible.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2020 Hasbro. All Rights Reserved. Licensed by Hasbro.
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How do you like the Super7 Super Shogun Transformers Optimus Prime?
5 - Great
3 - Okay
1 - Lame
0 - Do not like

Votes: 74

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News Story Comments

Last 10 comments - ( Read All Posts )
BaCon - 2020-02-21 @ 5:44 pm

Super7 is stoked to announce the addition of Optimus Prime to the Super Shogun world! The original Super7 Shogun made its debut in 2010 with the Super Shogun Stormtrooper. The same design and craftsmanship that made that release legendary is now being applied to the Super Shogun Optimus Prime pre-order! Super Shogun Optimus features:The design is inspired by the 1970's Shogun Warriors toy line.

BaCon - 2020-02-18 @ 6:54 pm

I feel bad for Super7, they were going to do this first but then Hasbro went and did their own with the Rescue Bots EPIC Optimus Prime. Very interested to see what this looks like. I really hope its not a bigger version of the Cyborg mold. ?

STngAR - 2020-02-18 @ 6:42 pm

I like my Transformers to be able to transform but I love the card art of the smaller figures alot and these would look great dispalyed in the cards. Im sure the packaging for these bigger figures would be similar so I'm torn on wether to pick these up or not.

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