It is official, for the first time Hasbro will be setting up a booth in the newly expanded Javits Center for the 2022 Toy Fair that will be going on February 19th through 22nd in New York City, New York. Due to a lack of space, Hasbro's presence has traditionally been located in the New York Times building. According to Hasbro, the new location will allow them to expand their presence with more focus on toys and entertainment offerings.
It is not known what or how much Hasbro will be previewing at the show that was canceled in 2021 due to the COVID pandemic. In the interim, Hasbro has been great about sharing information about their new products via Fans First Fridays and Hasbro Pulse Con virtual events. Hopefully, they will continue even with the return of big events such as Toy Fair and San Diego Comic Comic next year.
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