Toy Fair 2022 - Hasbro Sets Up Booth at Javits Center for First Time

It is official, for the first time Hasbro will be setting up a booth in the newly expanded Javits Center for the 2022 Toy Fair that will be going on February 19th through 22nd in New York City, New York. Due to a lack of space, Hasbro's presence has traditionally been located in the New York Times building. According to Hasbro, the new location will allow them to expand their presence with more focus on toys and entertainment offerings.

“We’re excited to join industry colleagues at the Javits Center as we return to Toy Fair New York and showcase the power and potential of Hasbro’s Brand Blueprint,” said Eric Nyman, chief consumer officer and chief operating officer of Hasbro Consumer Products. “As we continue our transformation into a leading play and entertainment company, we look forward to sharing an update on our pipeline, storytelling and content built around our powerful brands, to seeing partners and old friends, and to making new connections on the show floor as we kick off 2022.”

It is not known what or how much Hasbro will be previewing at the show that was canceled in 2021 due to the COVID pandemic. In the interim, Hasbro has been great about sharing information about their new products via Fans First Fridays and Hasbro Pulse Con virtual events. Hopefully, they will continue even with the return of big events such as Toy Fair and San Diego Comic Comic next year.

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