Toy Fair New York 2021 Cancelled - Alternate Events Proposed

THE TOY ASSOCIATION SETS 2021-2022 TRADE SHOW & MARKETPLACE PLANS
Focus will be on Serving all via Toy Fair Dallas 2021, Toy Fair New York 2022, and Toy Fair Everywhere

January 7, 2021 | As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4. Plans for Toy Fair Dallas remain on course for October 2021 and providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.



“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president & CEO of The Toy Association. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”

As uncertainty about the pandemic persists, The Toy Association remains keyed into what is possible − concentrating on its digital business offerings; bringing the industry back together in person for Toy Fair Dallas 2021 from Tuesday, October 5 through Thursday, October 7; and looking ahead to Toy Fair New York 2022 from Saturday, February 19 through Tuesday, February 22 in a newly expanded Jacob K. Javits Center, which will allow for new exhibitors, new educational offerings, expanded networking opportunities, and more.

Toy Fair Everywhere digital market weeks held throughout 2020 successfully helped toy businesses forge ahead amid the pandemic and brought in more than 3,000 buyers from 60+ countries, proving the global potential of the platform for doing business despite travel restrictions and different time zones. This February, the digital B2B marketplace will further establish its position as the toy industry's first and only year-round platform, making new business opportunities possible every day.

The Toy Association will also collaborate with additional prospective retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toymakers to get their products on shelves. The next virtual event with specialty retailer Claire’s is scheduled to take place February 4.

“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”

To learn more about Toy Fair Dallas and additional business and sales opportunities, companies beginning with A–F and T–Z can contact Simon Yung and companies beginning with G–S can contact Stacy Liebensohn for more information.

Data Center






Member Comments

~ NO COMMENTS YET ~
start the coversation with yours

ADD YOUR COMMENT NOW
(Membership Required)


Transformers Retail Shopping

Advertise Here on TFormers.com

Transformers Ebay Listings

See More Transformers Listings



More Conventions Center



Advertise on TFormers.com






This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE