Toys R Us Bankruptcy Expected To Hurt Hasbro's Holiday Earnings

A new report on CNN Money is bringing attention to the ripples that the bankruptcy filing of Toys R Us is likely to make in the toy industry. Hasbro's quarterly earnings call recently noted a healthy growth for the company above expectations in the third quarter. But the fourth quarter, reliant on the all important shopping holidays, is looking to be less fruitful. During the lead up to the bankruptcy decision, Hasbro made clear their intent to maintain normal business relations with Toys R Us, indicating how much value they still carry as a retail partner. Keep reading to find the link back to the original article!

...chief financial officer Deborah Thomas warned that sales would be up only 4% to 7% from a year ago in the fourth quarter because of the Toys 'R' Us turmoil and weakness in some international markets. Wall Street was expecting growth of 11.5%.

The bankruptcy of Toys 'R' Us is yet another sign of the rise of Amazon (AMZN, Tech30) as well, as more consumers opt to buy their holiday toys on their smartphones instead of fighting crowds at the mall on Black Friday and throughout December.


Hasbro hurt by Toys 'R' Us bankruptcy

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