Toys R' Us Returns As Geoffrey's Toy Box Which Is Literally A Box

The other month we told you how Toy's R' Us was planning on making it's return after closing all it's stores earlier this year and that they had re-branded themselves as Geoffrey's Toy Box. While we knew the plan at least starting this year was to open a number of pop-up stores within larger retail outlets that don't normally sell a huge amount of toys, and that the retailer would be somewhere in the midwest, we were expecting something a little bigger than this.



So apparently the midwest retailer Toys R' Us or Geoffrey I should say has teamed up with is the grocery chain Krogers. You can see from the image above that its less of a store and more of an actual box placed in one of the store isles though. It's unclear if Geoffrey will have a larger presence in some stores over other or if they will show up at any other retailers, but based on this image the comeback seems less than stellar here.

Toys R' Us Returns As Geoffrey's Toy Box Which Is Literally A Box

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