Hasbro Announces "The Unicron Battles"

The re-introduction of the TRANSFORMERS ROBOTS IN DISGUISE and new TRANSFORMERS ARMADA themes have again captured kids' imaginations, as the TRANSFORMERS brand has for nearly 20 years.

Kids and adult fans alike will be thrilled with the fall 2003 return of UNICRON, the most evil TRANSFORMERS character ever, in Hasbro's toy line and in new episodes of the animated program on Cartoon Network, "TRANSFORMERS ARMADA: THE UNICRON BATTLES." The toy version of UNICRON is a huge 16-inch robot -- one of the biggest TRANSFORMERS character ever created! UNICRON is a planet that changes into a robot, trying to take over control of all TRANSFORMERS. This most evil character can hold up to 24 MINI-CON figures, and has projectiles, light-up hands and eyes, traps and hiding places for MINI-CON figures and much more. (Approximate retail price: $49.99;

Read the full Hasbro press release HERE.