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Revenue From Revenge of the Fallen Merchandise Tops $830 Million Worldwide

Hasbro, Inc. has raked in over $830 million in licensing and merchandise revenue related to the juggernaut that is Transformers: Revenge of the Fallen.

Hasbro does not share with Paramount any revenues that are made on the film, but the amount of money that the company has made from the toys and licensing of the brand is almost neck-in-neck with the film's worldwide theatrical gross, which currently sits at $833.2 million, according to Box Office Mojo.

The toy and licensing revenue figure comes from a recent article from Business Week, which spotlights how Hasbro has went from just a toy company to a multimedia company in the past few years, branching into video games (with partnerships with EA and Activision), film (Paramount), and television (joint venture with Discovery Communications).

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