As Activision promised, there really is More than Meets the Eye with Transformers War For Cybertron. Thanks to S250 who has posted a brand new image of an Optimus Prime action figure further supports the rumor that the new game is likely going to have a new toy line to go with it.
The good news is this is a totally new mold and class with a lot more function and details than the Optimus Prime toy
seen already. The bad news it looks like a kibble-fest on four wheels with assorted hinges, pins and stuffs showing. It is likely mis-transformed and/or incomplete, so we'll have to wait and see.

Judging from the image, it could be a fast action battler, deluxe or voyager class action figure. The tires appear to quite large and possibly rubber. Lending to more of FAB or Voyager scale, the figure also lacks many visible paint applications, except on the front bumper, with a somewhat classic Optimus Prime color scheme of red, blue and off white or what looks to be a light metallic gray.