Hasbro Announces Transformers Energon

From the Hasbro Press Release - Pawtucket, R.I. - June 9, 2003:

If it doesn't say TRANSFORMERS, then it's not ROBOTS IN DISGUISE! TRANSFORMERS is one of the hottest boys brands around the world and in 2004, Hasbro celebrates the brand's 20th anniversary with TRANSFORMERS ENERGON, the next installment of the legendary storyline of OPTIMUS PRIME and the AUTOBOTS versus MEGATRON and the DECEPTICONS. Hasbro will support TRANSFORMERS ENERGON with an integrated marketing program that will include an action figure line, television programming, publishing, and looks to sign licensees in a wide variety of categories. Hasbro will introduce TRANSFORMERS ENERGON to fans in early 2004 with 26 new episodes that will air on Cartoon Network and through Dreamwave's highly successful comic book line.

A European licensing program will be launched in the spring; products include storybooks, coloring and activity books, sticker collection, comic books, greeting cards and calendars, posters, bicycles/outdoor toys, apparel/footwear and melamine items.

Check out the FULL press release covering this and more about the Hasbro products coming soon HERE.