BotCon 2011 Live Blog - 2011 Hasbro Toys with the Brand Team

We are live at the 2011 Hasbro Toys Panel with the Hasbro Brand Team at BotCon! Jump in to read all about the details that will be here!

Panelists

Greg Lombardo - Head of Marketing (moving onto a new brand, unfortunately) Jerry Jivoin (aka Little Jerry) - Marketing (He is a comeback kid to the Transformers brand) Josh Lamb - Head of Design Lenny Panzica - Design

2011 is the most expansive year ever!

KRE-O

Each set will come with a 2-in-1 set for building

28 KREONS in launch line 16 Transformers KREONS, 12 Humans Tons of Accessories!

RESCUE BOTS

New cast of characters

Blades (Helicopter), Heat Wave (Firetruck), Boulder (Construction Truck)

REVEAL THE SHIELD

They cannot always predict the market and are saying that with the changing between Reveal the Shield and the movie, things get lost in the shuffle.

They will continue to get home for the figures that have not gotten out.

[Hopefully this will not turn into an Animated debacle -ed]

GENERATIONS

Will continue throughout 2011!

MECHTECH

They didn't want to compromise the figure and actually externalized the features.

WAVE 5 Air Raid A jet has a shield, and a large sword as well.

His shield turns into a blaster.

The shield transforms

Autobot Armor Topspin

Dark Iron is a Sideswipe redeco The designers love Quickstrike (from Beast Wars) and has a stinger in the Mechtech weapon like Quickstrike's.

New head mold like a cobra.

WAVE 6 Will be released right after the film.

Wave 4 Cannon Force Ironhide You will get a red and black version of Ironhide in the Voyager scale.

Leader Wave 2 Ironhide Panels on his arm flip out with missiles flying out of his right leg. Knife on the right leg.

Ultimate Optimus Prime Fall launch!

MECHTECH HUMAN ALLIANCE Roadbuster with Sergeant Recon

Post Movie Reveal! 1 Human Alliance will be revealed after June 29th

CYBERVERSE

Shockwave with Fusion Tank Different platforms and armored vehicles.

A lot of stuff to enjoy with this figure.

Autobot Ratchet with Lunar Crawler

EXCLUSIVES

MISSION EARTH Ironhide and Sideswipe Scan Series They are catching the figures mid-scan

Ratchet and Bumblebee Scan Series Coming out in wave 2

Cyberverse Battle Damaged Bumblebee His Cyberverse play set will have METRO PD surrounding it, so kids can remake the accident that occured in DC!

TARGET Human Alliance Leadfoot with Steel Jaw and Sergeant Detour The dog was supposed to transform and become the engine, but they could not make it happen, or their scale would be too small.

Deluxe Two-Pack Leadfoot and Twintwist Twintwist is a Topspin repaint and the Leadfoot is his first release

Additional Repaints Target will get several repainted Transformers and Transformers Revenge of the Fallen deluxe molds.

WALMART Bumblebee and Sideswipe Deco Mode Sideswipe is 04 because he was the fourth toy out in Japan.

KMART Bumblebee and Backfire Two-Pack Redecorated deluxe figures to give a "Black Ops" feel.

Bumblebee is a neon-green look

Backfire is a redecorated darker and a Sam Witwicky figure, too.

AMAZON 25th Anniversary Edition Unicron Release in October The figure will feature accurate color from the 1986 Transformers: The Movie.

SAN DIEGO COMIC-CON SDCC Ultimate Optimus Prime Only time packaged in trailer mode! Premium foil-wrapped display box and sleeve.

Removable display case. They are showcasing the box.

20 FOR 20 TOY PROMOTION Starts July 25th through September 30th Buy $20 worth of toys and send in receipt to receive limited edition Optimus Prime t-shirt as well as a code for a free song download!

FUTURE KEY EVENTS Hasbro will be at New York Comic-Con in October!

TRANSFORMERS PRIME

RELEASE: December 1, 2011

Cliffjumper Wave 2 Wanted to get him in the line-up as soon as possible.

Terrorcon (Cliffjumper Repaint) and Vehicon Wave 3 "Have you hugged a zombie today?

Voyager Optimus Prime Showing off a prototype

Moving mountains and wanted to ensure that the transformation mirrors the animations.

Voyager Bulkhead A favorite among the design team.

SDCC 2011 Matrix of Leadership Optimus Prime The power of the Matrix is yours to hold and wear!

You can crack open his chest and take the Matrix out!

2012 TRANSFORMERS PRIME SNEAK PEEK

Cyberverse Ratchet A concept only so far.

Cyberverse Wheeljack A concept only.

The design process includes sketching, rendering, building. It is a lengthy process and evolves from sketch all the way to the end.

Cyberverse Legion Bumblebee

Cyberverse Legion Arcee

Cyberverse Commander Ironhide

Deluxe Soundwave Vehicle and robot mode line models shown. He will come with Laserbeak and will fit on his chest. When he comes out of his chest, he will fan out.

Laserbeak can also be used as a blade.

Deluxe Ratchet Face design is in work

Robot mode shown, with blades, too!

His blades can be snapped onto his grille.

Deluxe Wheeljack Concept drawings with TakaraTomy.

Used to figure out how he can transform.

His robot mode, with twin blades, are shown.

Focuses on his ninja-like work.

Vehicle mode is very sleek.

Voyager Starscream He will receive the Mechtech-type weapon but with lights.

When plugged into the arm, it will light up.

It is all concept right now, so please be advised it might not make it.