IDW Exclusive Transformers #0 Cover

Hasbro Designers Offer Up Exclusive Transformers #0 Cover
BotCon Attendees In For Special Treat in September

San Diego, CA (August 22, 2005) Every year, the Transformers faithful attend BotCon, a Hasbro-sponsored convention, to discuss their beloved robots in disguise. This year, those fans are in for a special treat in the form of IDW Publishing’s The Transformers #0, which will be making its debut at the show. What’s more, the comic will feature a special cover designed and illustrated by Hasbro’s Brand/Marketing Creative Director Aaron Archer and his staff. The cover is shown here for the first time anywhere.

Comics shops retailers are being offered this same cover as a special incentive in this month’s issue of Previews. Orders for this issue are due to be turned in to Diamond by month’s end, so fans anticipating the Transformers’ return to comics shops are encouraged to pre-order this introductory 0 issue to better allow retailers to gauge interest in the book.

The Transformers #0 is featured on page 299 of the August issue of Previews, in IDW’s section and listed on page 91 of the order form. The comic is being offered with four special variant covers, all available in equal quantities (Item Code Aug05 2972), as well as an incentive wraparound cover by artist Ed McGuinness (Item Code Aug052973), and also the exclusive BotCon edition (Item Code Aug05 2974).

The 2005 BotCon convention will be held from September 22-25 in Frisco, Texas. For more information, please refer to their Web site, www.botcon.com.

The Transformers #0, a 24-page, full-color with a cover price of $0.99.

About IDW Publishing
IDW PUBLISHING is a division of Idea + Design Works, LLC, a revolutionary creative service company with a wide range of clients. Among their best-selling titles are CBS’s CSI: Crime Scene Investigation; Konami’s Metal Gear Solid; and GrimJack: Killer Instinct. IDW has films in development at Sony Pictures, Dimension Films, and Paramount Pictures.

ABOUT THE HASBRO PROPERTIES GROUP
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, DUEL MASTERS, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.



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