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Generation 1
Hasbro Buys Sunbow Media Licenses of Brands
bwbm - Wednesday, May 14, 2008

Hasbro, Inc. announced today that they have purchased over 1,000 episodes of classic programming featuring some of the most established brands, including G.I. Joe and Transformers.

These properties were produced by Sunbow back in the day and were most presently owned by TV-Loonland.

"As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties," said Brian Goldner, Hasbro’s Chief Operating Officer.

Read the full press release.

last 10 shown - scroll to view more   TFormers Member Comments
Beast Megatron
9:24 pm

This is fantastic news for fans. Hasbro now has control over the various Japanese G1 series. Here's hoping to a Headmasters DVD box set in the states! 
Lord Madhammer
9:06 pm

Only if they were produced by Sunbow. 
Not Letting The Acronym Go
9:01 pm

Soooo... American release of the Japanese shows? 
Lord Madhammer
8:16 pm

This is as it should be. Hasbro not owning the rights to Transformers is like Michael Jackson owning the Beatles' catalog. 
7:56 pm

This is good. Hasbro is already going to be making cartoon based G.I. Joe boxed sets, which will include DVDs. Isn't Hasbro's 25th anniversary G1 Prime going to come with a DVD MTMTE? G.I. Joe will be perfect to market with the new movie next summer. The old cartoon will be a nice refu... read more 
6:46 pm

Any one else thinking 25th anniversary?  
4:52 pm

Hopefully this means I'll finally be able to enjoy G1 without enduring the Rhino with the catapult and all the other retarded sh*t those DVD's make you sit through. 
4:30 pm

this couldn't be better timed, I missed the original rhino dvds due to being a poor college kid, but now that I have a real job I decided to buy them up. I got season 1 and 2 part 1 last week. I swear hasbro must have just been sitting on this for the last few weeks just to screw with me. 
3:46 pm

I'm almost willing to bed that this is so Hasbro can package the original cartoon episodes with the Universe/Classics 2.0 figures and 25th GI-Joe figures, having the episodes highlight the character they come with. 
3:38 pm

FYI, has The G1 Toons up for legal viewing. But even Michael will tell you: 
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More Generation 1 News
In a saddeningly timely turn of events, CNN Money has reported that Charles Lazarus, founder of ToysRUs, has passed away at the age of 94. Lazarus began the business that came to be known as ToysRUs in 1948, opening his first all-toy store in 1957 and staying with the company until 1994. TFormers expresses our deepest condolences Mr. Lazarus' friends and family.
On Facebook, XM Studios has posted a new teaser render for an upcoming licensed Megatron statue they're working on. The highly stylized take on G1 Megatron has all of the recognizable elements, though done in a style that's more like movie-meets-G1. Interestingly it's also called out as being "1/10 scale". But without an indication what they're basing the "real" height on, that doesn't offer much clarity toward the size that this statue will ultimately be. We've mirrored the teaser image below, click through and take a look!
Transformers At The Moon has posted the latest in their series of deleted audio and extended scenes from the original 1984 The Transformers cartoon series! This time, they've got over ten minutes' worth of dialogue from "Heavy Metal War," featuring the first appearance of the Constructicons. Keep reading to see the video along with a transcript of the dialogue.
The closure of ToysRUs provokes a lot of emotions - sadness, frustration at the circumstances, and in some a misguided sense of satisfaction stemming from their latter-day pricing habits. But at some point in our lives a great many of us were ToysRUs Kids. And so longtime Transformers fan and ASMzine proprietor Phil Zeman has created the site I Didn't Want to Grow Up, which is accepting submissions of your stories and reminiscences of visiting what was once the premiere source of action figures for children and collectors. Click through for a link!
Few would guess the last piece to be reissued from the original Transformers Generation 1 series would be the music scores. Even though the original cartoons have been reissued, updated and restored multiple times. Fans that have been asking for copies of the Original Sound Tracks (OST) masters have finally gotten theirs, on vinyl of all things. IF, they were fast enough to buy one of the 2,000 copies that sold out in less than 10 minutes. The good news is a second pressing is in the works.

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