Transformers 2007 Amazing Transforming Press Kit - Throwback Thursday

With the new Transformers: The Last Knight coming our way. I thought it would be interesting to share something rare and likely unseen from the first Transformers (2007) movie where it all began, 10 years ago. Behold, one of the fanciest Transformers press-kits you may have ever seen. Those who attended the Toy Fair 2007 - special preview event, were given one of these press kits that actually transforms!

Yes, you heard that right. There is more than meets the eye to that exotic looking red box with the now familiar Autobot symbol reformatted in a dark gray metal insignia over the battle charred red that adorned most of the Transformers products packaging made for the 2007 film.

The fun begins with the top-half of the symbol that separates from the box to show what's inside. Hasbro didn't skimp on these kits as the flap is held in place with the gentle grip of magnet instead of cheap velcro, tape, or nothing. Under the flap is the iconic mechanized robot eye we all came to know and loathe or love, depending who you ask, with the popular slogan that we all know by heart from Generation 1.

The first thing you'll find is a somewhat puzzling sort of puzzle box in the box that fits snugly into the top. It pulls out to form a multi-sided folding box with the Transformers logo and symbols, but doesn't appear to have any further than than what you see. This is where the lower-half of the Autobot symbol comes into play with a lower section that tilts outwards to reveal a hidden compartment with a secret device inside. Why, its a transforming pen, of all things, that bears the classic G1 Transformers logo with Autobot and Decepticon symbols.

This is nifty enough, but this kit is more than a one trick robot with the back of the box offering even more surprises. The darker side, sports the movie style Decepticon symbol above the official 2007 movie slogan: "Their War. Our World." Just like the front, the symbol partially separates from the box with the flap revealing a mother lode of press release goodies. The inside of the flap includes a mounted data disk loaded with product images and previews. Below the flap is a handy slot packed with pre-printed copies of major announcements for everything from Hasbro's product launch info, to terminology guides, and licensing partner' press releases for the many products and games aligned with the movie release.

So there you have it. A blast from the past to remind us of how far we have come 10 years later. When the men were boys and the robots were packaged as awesome press kits.