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Transformers 30th Anniversary Event April 17 to May 4 in Sao Paulo, Brazil
BaCon - Friday, April 18, 2014

Transformers turns 30 and gains exclusive space in Shopping Analia Franco in Sao Paulo
Saturday, April 12, 2014 W. Alex. Silva 1 comment

With 200m ² site will have time tunnel display of toys, giant robots, video games and various activities for fans of all ages

From April 17 to May 4, lovers of Transformers franchise will have great reason to celebrate. The brand celebrates its 30th anniversary and, to celebrate, make a unique space themed Shopping Analia Franco in Sao Paulo / SP, with activities for children and adults who are entered in the world of battles between Autobots and Decepticons.

With 200m ² and decor inspired by the main characters of the franchise, the event will run daily from 10am to 22pm. Admission is free.

"We have a partnership with Shopping Analia Franco to give fans unique experiences with visual and sensory resources, and recreational activities, sports and games," says Ana Coutinho, director of marketing for Hasbro's Brazil, which holds the Transformers brand.


At the entrance, visitors are greeted by a Bumblebee robot 6 feet tall. Enter a time tunnel with eleven meters long, where children and adults can embark on a journey through the history of the brand with interactive and sensory experiences as a video in which Optimus Prime tells the story of the origin of the Transformers, iconic elements of scenography showing movies brand as Unicron, Energon and the Allspark. There will also be interactive activities to test the public's knowledge about Transformers and take pictures with the Grimlock, the Dinobot who will be the next film in the franchise.

In another space, fans will find the characters Optimus Prime, Grimlock and Megatron two meters high each. These giant robots are guarding the museum with a collection of figures Transformers toys that has since the emergence of the brand to the present day. A journey through the evolution of the design of the robots.

In addition, various activities will be held on site geared towards kids. Among them, a playroom with Transformers products, video games, painting masks of characters, sketches and crosswords.

"We are delighted to join the celebrations of 30 years of Transformers and power offer goers Shopping Analia Franco another large event," said Fabiola Soares, marketing manager of Shopping Analia Franco.


Transformers Space in Shopping Analia Franco
Date: From April 17 to May 4, 2014
Time: 10am to 22pm
Free admission

Location: Av Regent Feijoo, 1739 - Vila - Sao Paulo
Info: 4003-4133 and

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