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Transformers 4 - Hasbro Reveal Plans to Reinvent Brand with New Characters and More

Thanks to Hasbro who have posted a webcast on the UBS Best Of Americas 2012 Conference where Hasbro's Brian Goldner; President and Chief Executive Officer and Deborah Thomas presented their plans for the coming 2013 and beyond. Not least of which was a little bit of priming for the Transformers 4 movie as well all the other the brand related entertainment initiatives they have planned. Check out the details and highlights below:

UBS Best Of Americas 2012 Conference Details

  • A video was presented covering Hasbro brands and the The Hub network

  • Plans to expand into entertainment began in 2000 with Movies, TV, Games and licensing lead by the Transformers franchise.

  • Transformers 4 was announced for a movie release in 2014.

  • Toy sales were weak on DOTM due to same characters in all three movies.

  • Transformers 4 movie will have a new line up and story to go with them.

  • Transformers is trying to appeal to children as well with Rescue Bots show and toys.

  • Goldner mentions the decline in toys sales after three movies is common and again cites Hasbro's vision to reinvent the brand for Transformers 4.

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Transformers Poll

How do you like Hasbro using all new characters for the Transformers 4 movie?

5 - Great
4
3 - Okay
2
1 - Terrible
0 - Do Not Care



840 Votes

Poll Results

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