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Transformers 40th anniversary G1Cartoons, More at Bentonville Film Festival 2024

HASBRO TO SHOWCASE TRANSFORMERS PRODUCTS AND ENTERTAINMENT AT BENTONVILLE FILM FESTIVAL FROM JUNE 13-15

Festival Attendees Can Expect Captivating Product Displays, Activities and More at Walmart’s Toy Corner

Event Screenings to Include Episodes of TRANSFORMERS: EARTHSPARK and the Original 1984 Classic Animated Series THE TRANSFORMERS

PAWTUCKET, R.I. - JUNE 10, 2024 - Hasbro, a leading toy and game company, announced a collaboration with the Bentonville Film Festival and Walmart to bring the iconic TRANSFORMERS franchise to this year’s festival. Activities and experiences based on the beloved brand will take place on Thursday, June 13 through Saturday, June 15 in Bentonville, AR. Festival passes and individual tickets are currently on sale.

Amidst the excitement of TRANSFORMERS' 40th anniversary, the 10th Annual Bentonville Film Festival will offer festival attendees the following fun-filled branded experiences:

TRANSFORMERS Takeover at the Walmart Toy Corner: Located at The Momentary (507 SE E St Bentonville, AR 72712), a dedicated TRANSFORMERS: EARTHSPARK tent area will exhibit the brand’s hottest toys, collectibles, publishing and licensed collaborations. Attendees can get an up-close look at the latest product lines inspired by the popular animated series (Cyber-Combiners, 1-Step Flip, Tacticons, Deluxe figures), along with the upcoming TRANSFORMERS ONE feature film (Prime Changers, Robot Battlers). Additional TRANSFORMERS products will also be showcased, such as the premium Studios Series line additions, and additional products from our partners (threezero) Transformers: Optimus Prime MDLX Collectible Figure, Funko Pop! Jumbo Transformers: Rise of the Beasts Bumblebee, Super7 Transformers ULTIMATES! Starscream, Super7 Transformers ULTIMATES! Soundwave and more. Additional product information and images can be viewed HERE.

Products on display (with the exception of the TRANSFORMERS: ONE line, which launches in July) can be purchased directly from Walmart’s TRANSFORMERS brand store where you will receive Walmart Cash rewards on select eligible items until the end of June.

● Other booth activities include: a TRANSFORMERS ONE photo opportunity where visitors can take unique photos with a life-sized toy box inspired by the upcoming animated film; a custom Make Your Own TRANSFORMERS: EARTHSPARK Mask/Headband station and more!

● TRANSFORMERS: EARTHSPARK Screening: On Friday, June 14 at 6:30 PM (The Geena Davis Outdoor Theater at The Momentary - 507 SE E St Bentonville, AR 72712), audiences can enjoy the 2-part finale from Season 1 of the Paramount+ original animated kids series, TRANSFORMERS: EARTHSPARK, along with Season 2’s official trailer and first episode. Tickets are required to attend this free event and can be found HERE.

● 1984’s THE TRANSFORMERS Screening: On Sunday, June 16 at 11:00 AM (Skylight Cinema - 350 SW A St, Bentonville, AR 72712), festival-goers can check out the 1984 series, THE TRANSFORMERS, through episodes 1-3 of the "More Than Meets The Eye" trilogy. Tickets are required to attend this free event and can be found HERE.

For the latest information on the TRANSFORMERS, including toys and entertainment, follow @TRANSFORMERSOfficial on Instagram, @TransformersOfficial on Threads, @TRANSFORMERS on Facebook and @TRANSFORMERSOfficial on TikTok.

About TRANSFORMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Hasbro Entertainment

Hasbro Entertainment leverages Hasbro’s leading collection of iconic brands to develop, produce, and finance premium film, television, animation, and digital content for audiences of all ages. Unifying Hasbro’s robust production expertise under one umbrella, Hasbro Entertainment is focused on creating multi-platform adaptations of the company’s brands, including such beloved worlds as DUNGEONS & DRAGONS, TRANSFORMERS, G.I. JOE, NERF, PLAY-DOH, MAGIC: THE GATHERING, PEPPA PIG, and MY LITTLE PONY. Hasbro Entertainment has over 30 active projects, with upcoming titles including TRANSFORMERS ONE, a live-action Dungeons & Dragons series for Paramount+, and a broad slate of ongoing animated series, including Peppa Pig, Transformers: EarthSpark, Kiya & the Kimoja Heroes, and My Little Pony: Tell Your Tale. For more information on how Hasbro Entertainment is connecting and captivating generations of fans through the wonder of storytelling, visit: www.Hasbro.com.

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