We reported on this back in 2014
, but it appears with the roll out of Transformers 5 on the way. Paramount is now in court fighting a $27 Million lawsuit.
The suit claims that the Chinese company Wulong Karst Tourism, paid $750,000 to be placed in the film, but they never appeared in the movie that was shown in theaters.
Wulong Karst Tourism runs a resort in China's southern Wulong county, an area famous for its eroded limestone cliffs, a magnificent landscape known as "karst." Portions of Age of Extinction were shot in Wulong Karst National Park, and the tour company says its deal with Paramount was for a logo, featuring the Chinese characters “China Wulong,” to be displayed in the finished film, so Chinese audiences would know where the film was shot. The company says it paid nearly $750,000 (4.8 million yuan) before production began in exchange for the promotion.
Could this be a setback for the Transformers 5 movie's product and licensing opportunities? Which, are said to be a large part of the revenue from these movies.
According to the article on Hollywood Reporter, Paramount has made attempts to make up for the short-fall with direct Micheal Bay said to have made a promotional video for the resort.
However, it will be up to the Chinese court to decide what Paramount is liable for in the case.