Transformers Brand Makeover Several New Iterations and Comedy Says Hasbro

Children's media magazine, Kidscreen, has published an interesting article. "eOne takes the reins on Hasbro’s content efforts", about how eOne is taking the lead on Hasbro's content in the future. The article mostly talks about My Little Pony, but the president of family brands, Olivier Dumont, also let us know that the Transformers brand is being made over as we speak with multiple announcements to come, and the mention one of the new "iterations" will have a comedy element.

Hasbro’s Transformers brand is also getting a makeover. The company is preparing a series of announcements, Dumont says, about the development of several new iterations of the property (including one focused on comedy).

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