Daily Prime - Optimus Prime's Close Shave with the Schick Hydrobot

Business is war, and when it comes to branding the Autobot Leader is quite stealth at rolling out the big deals like the epic LEGO 10302 Transformers G1 Optimus Prime that was fully revealed today. There's more than meets the marketing on Throwback Thursday as we're rolling back to look at another big branding deal in IDW's Schick Hydrobot and the Transformers FREE One-Shot Comic from 2017 with the great cover by artist Sara Pitre-Durocher.

I love the comical story line with a giant fighting robot having a tiny robot buddy. This deal with Schick was part of a multimedia blitz to promote Schick's new mascot with the Transformers: The Last Knight movie that included AD spots (see above), print advertisements, comic, and exclusive movie packaging that you can see in the various ephemera posted here.

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