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Transformers Dark of the Moon The Game Launches to Retail Nationwide

The colossal battle between the AUTOBOTS(TM) and DECEPTICONS(TM) is underway as Activision Publishing, Inc.'s (Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to retail stores nationwide today. Created by acclaimed developer High Moon Studios and based on Hasbro's legendary TRANSFORMERS property, the game lets fans fight through epic battles as they unravel MEGATRON'S sinister plan and is set in the world of director Michael Bay's upcoming movie from Paramount Pictures that will be released in theaters on June 29th. FOR IMMEDIATE RELEASE

TRANSFORMERS(TM): DARK OF THE MOON(TM) VIDEO GAME SHIPS TO RETAILERS NATIONWIDE

New Action Game Thrusts Players into an Original Prologue Storyline to Blockbuster Film

Santa Monica, CA - June 14, 2011 - The colossal battle between the AUTOBOTS(TM) and DECEPTICONS(TM) is underway as Activision Publishing, Inc.'s (Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to retail stores nationwide today. Created by acclaimed developer High Moon Studios and based on Hasbro's legendary TRANSFORMERS property, the game lets fans fight through epic battles as they unravel MEGATRON'S sinister plan and is set in the world of director Michael Bay's upcoming movie from Paramount Pictures that will be released in theaters on June 29th.

"The Transformers: Dark of the Moon game lets fans experience the gripping battles and original prologue story that precede the highly anticipated film," said David Oxford, Executive Vice President at Activision Publishing. "The team at High Moon Studios has created an amazing TRANSFORMERS narrative that unfolds through an epic single-player campaign and allows fans to play as their favorite characters in head-to-head multiplayer action."

"Activision has delivered a stellar prologue game leading up to the blockbuster movie," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Hasbro is looking forward to offering fans of the TRANSFORMERS brand and gamers alike an exciting video game to expand on the Transformers: Dark of the Moon experience this summer."

Featuring a new gameplay mechanic called Stealth Force, the Transformers: Dark of the Moon game lets fans instantly convert to a third, hybrid state that combines the weapons and firepower of Robot mode with the agility and maneuverability of Vehicle mode. Set in unique environments around the world such as the Jungles of Central America, Siberian military facilities, urban cityscapes and more, the game lets players assume the roles of a diverse roster of favorite TRANSFORMERS characters through a heart-pounding campaign to save mankind. Additionally, fans can play the game with or against their friends around the world through intense, online multiplayer game modes as their favorite iconic characters with the ability to personalize their characters' look with numerous appearance, weapons and skills customization options.

The Transformers: Dark of the Moon video game is rated "T" (Teen - for Violence) by the ESRB and is available on the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.

Additionally, Activision is releasing three separate games on the Nintendo platforms developed by Behaviour Interactive. Available on the Nintendo 3DS(TM) hand-held system and Wii(TM) system, Transformers: Dark of the Moon Stealth Force Edition follows a prologue storyline and harnesses the power of Stealth Force to focus gameplay on intense vehicular combat, allowing fans to obliterate enemies at blazing speeds with advanced weapons, defense systems and targeting capabilities as they slalom between cars and dodge fire in a highly maneuverable vehicle form.

For the Nintendo DS(TM), fans can choose their side with two distinct titles, Transformers: Dark of the Moon AUTOBOTS and Transformers: Dark of the Moon DECEPTICONS.

All Nintendo platform games are rated "E10+" (Everyone 10 and older - for Fantasy Violence) by the ESRB.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

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