Dealers Will Not Be Able to Sell Third Party Figures at BotCon 2012

If you are looking to score some great third party figures at BotCon 2012 this year, you may be out of luck.

According to multiple clarification emails and Fun Publications' Pete Sinclair, dealers will not be allowed to sell anything that was not made or licensed by Hasbro, Inc. and/or Takara Tomy.

"As long as it is official Hasbro OR TakaraTomy product then they are official products," writes Mr. Sinclair, "[t]hey can also sell officially Licensed TF goods from Hasbro or TT." He continues that "anything else is a knock off or an unofficially licenced good."

When pushed for clear-cut clarification (such as a ban list) of what is allowed and not allowed, Mr. Sinclair declined.

"There are SO many 3rd party items, no one is going to provide a list of what is acceptable 'unlicensed' toys," he writes.

He continues:
    If it is unlicensed, assume it is unacceptable. Just about every 3rd party piece somehow draws on Hasbro IP, so, if you think it may in any way infringe on Hasbro's IP odds are they DO consider it an infringement.
This began when exhibitors, registering for BotCon 2012, found new wording in the Exhibitor Contract (PDF), which states that exhibitors may not "offer for sale...items that infringe on any third party rights."

Even if the exhibitor claims that they do not know that the figure infringes on third party rights (in this case, Hasbro and Takara Tomy), Fun Publications and Hasbro reserve the right to "order the removal of any item that in its opinion is in bad taste or does not conform to these rules and regulations" as well as "confiscate any items that violates these rules and regulations."

Not only will the items deemed in violation be confiscated and turned over to the "appropriate authorities," the exhibitors may be told to leave the show as well as banned from future shows.

While this agreement came out several months ago, this goes hand-in-hand with Hasbro's statement at last weekend's Transformers Cybertron Con, where it was stated they do not condone third party merchandise and will never work with them.

Third party products have recently become a staple at BotCon.

Just last year, TFSource helped MakeToys make their big splash and Captured Prey exhibited Master Shooter products.

What do you think about Hasbro and Fun Publications' decision to do this? Do you agree?

Vote in the poll below and be sure to discuss with fellow fans in the comments section!

Data Center

News Poll

Do you agree with the decision by Hasbro and Fun Publications to ban third party products?
Yes
No



Votes: 410

Poll Results

News Story Comments

Last 10 comments - ( Read All Posts )
Lord_Onslaught - 2012-03-17 @ 8:11 am

As far as prices I don't care, because I wasn't going to buy any 3rd Party at Botcon, its the policy that outrages me. here are fans that are trying to help other fans and honestly not making much off of it. Look at what Fansproject did for Japan. Did Hasbro do that? No. Sooner or later Hasbro after creating all these rules will have no other option but to get rod of them anyway. It is all Cyclic in Nature

Hellscream85 - 2012-03-16 @ 11:50 pm

So Hasbro doesn't like 3rd party toys.... not exactly news. The only way I can see Hasbro being able to get rid of 3rd parties would be to consider them direct competition by putting out a toyline solely for collectors with high quality articulated updates of all our desired characters, obviously these would have to be at a higher price point, but still cheaper than the average 3rd party fig. Too bad Hasbro never will since this would validate the 3rd parties as legitimate businesses in Hasbro's eyes

Hasbro releasing Takara MP's in the states doesn't do it for ya? No average kid can afford those.

If the Takara MP's do it for everyone, then why is there still a HUGE TF third party market? Fact is the MP's are the epitome of what most of us desire in our TF's, however they are simply release way too few in a year, with so far 6 1/2 different molds for 12 figures? Nope, can't say 5 of the same Prime figure in one line really qualifies as being a "3rd party-killer" line

puma - 2012-03-16 @ 9:31 pm

So Hasbro doesn't like 3rd party toys.... not exactly news. The only way I can see Hasbro being able to get rid of 3rd parties would be to consider them direct competition by putting out a toyline solely for collectors with high quality articulated updates of all our desired characters, obviously these would have to be at a higher price point, but still cheaper than the average 3rd party fig. Too bad Hasbro never will since this would validate the 3rd parties as legitimate businesses in Hasbro's eyes

Hasbro releasing Takara MP's in the states doesn't do it for ya? No average kid can afford those.

Shadowpanther - 2012-03-16 @ 7:37 pm

Only thing is, third party stuff is what? Doube, triple the price?

Personally you get what you pay for. most of these 3rd party TF toys are catered to TF fans needs & what they desire & have been wanting for decades/years.

I have no problem paying the high amounts of money on superior decent TF products. most of these 3rd party TF toys I view as superior Decent TF products & their worth every penny they cost.

What I don't like doing is buying quanity & not quality. I simply refuse to buy the tiny TF toys like legends,basics & duluxes because most of them are inferior to the larger TF toys like leader toys,voyager,ultra's,Masterpieces. I'm not a fan nor do I like buying hundreds of legends,basics,deluxes because their cheaply prices & I can fill up my shelves/room with more stuff. I prefer to spend $150 on a superior made Takara masterpiece TF toy or big 3rd party TF toy, instead of spending $150 on 35 basic sized TF new mold toys.

The only way I can see Hasbro being able to get rid of 3rd parties would be to consider them direct competition by putting out a toyline solely for collectors with high quality articulated updates of all our desired characters, obviously these would have to be at a higher price point, but still cheaper than the average 3rd party fig.

Hell will freeze over or satan will become a good guy before Hasbro does this.

Shadowpanther - 2012-03-16 @ 7:25 pm

Thing is, he promoted it as a con at the con. A room party they wouldnt care about. Its all about how you go about it.

In other words, he was a major dickhead to everyone about it. Then a dick about it online. They got tired of his bs.

Personally,dennis barger was within his rights to rent out a room/floor at that botcon convention. after all the botcon crew/owners that year didn't own the hotel/convention center/whatever. Obviously it goes without saying if you rent a floor/room your gonna want to refer to the room/floor/convention your hosting as some type of name title,anyone would want to get creative & call it something.

Hellscream85 - 2012-03-16 @ 6:18 pm

So Hasbro doesn't like 3rd party toys.... not exactly news. The only way I can see Hasbro being able to get rid of 3rd parties would be to consider them direct competition by putting out a toyline solely for collectors with high quality articulated updates of all our desired characters, obviously these would have to be at a higher price point, but still cheaper than the average 3rd party fig. Too bad Hasbro never will since this would validate the 3rd parties as legitimate businesses in Hasbro's eyes

Blitz-Wing - 2012-03-16 @ 4:51 pm

Only thing is, third party stuff is what? Doube, triple the price?

That's because of the economics of production. Hasbro produces tens of thousands (if not millions) of figures on the same mold, so it's easier to get a payback on the R/D and assembly setup. 3rd parties maybe only sell a few thousand at best. Therefore, their ROI (return on investment) is much higher. You also have to factor in that most of Hasbro's production line is automated. 3rd parties are mostly blood, sweat and tears. Again, harder to recap ROI when using human labor versus automated labor. Ergo, if Hasbro had to hand assemble every piece of a figure, the price would be more than it is now.

As for the price increases, it's not so much the plastic as it is the resin to make the plastic. Being that it's oil based, oil prices will directly affect resin prices. I'm sure Hasbro buys their resin in futures, but eventually their futures will run out and they'll have to renegotiate... at higher pricing. To put it in perspective, in the last 10yrs oil prices on the market have increased 2-1/2 fold. Something to chew on there.

I know you know that Rob, but some don't ;)

Tripredacus - 2012-03-16 @ 3:41 pm

Also remember that the price of oil affects toy prices as well, and I'm not just talking about the gas used by the trucks and boats to ship them all over the world.

puma - 2012-03-16 @ 3:14 pm

I realize it's basic economics that dictates the price Hasbro charges for their toys. Same principle goes to Third Party pricing. The point i was trying to make was that Third Party products aren't keeping Hasbro pricing down because of competition as TF Boy was trying to state in his post. Hasbro is able to make tens of thousands of figures and get the price breaks while Third Parties make a couple thousand figures and the fans pay for that mark up.

Tripredacus - 2012-03-16 @ 3:10 pm

Those third party toys are certainly cool looking, but I support this decision.

But one question remains... Would a dealer be allowed to display Mr/Machine Robo toys? :tflaugh

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