Hasbro Apologizes for Transformers Prime First Edition Gaffe; Working To Find Ways to Distribute Unreleased Figures

Hasbro has just sent out a statement regarding the recent cancellation of the Transformers Prime First Edition figures for the United States, apologizing for the issues and they will be working to find ways to get the unreleased figures to market.

"Regrettably...the Transformers Prime First Edition Wave 2 Deluxe, Wave 1 Voyager, and Entertainment Pack figures were posted in pre-sale in error" to their retailers in the U.S., Hasbro says in their statement.

"Final product was not produced for these figures to ship within the U.S.," they continued.

As we have already heard from multiple Tformers users, Big Bad Toy Store, TFSource, and Entertainment Earth were forced to shift pre-orders of First Edition figures to the mass release Robots In Disguise toys, sometimes taking a loss due to the higher prices of the R.I.D. assortments.

However, not all is in vain: Hasbro says that they have heard the fan community and "while we can't confirm anything at this time, and the format in which these figures are packaged and distributed may chance, the team is looking into ways to make these available at a later date in the U.S."

The release of the unreleased First Edition figures are a "top priority for the [Transformers] team," Hasbro says.

The statement in its entirety is available below:

    TRANSFORMERS fans,

    As we greatly value our TRANSFORMERS fans and consumers, we appreciate the opportunity to clarify and explain the current situation with TRANSFORMERS PRIME First Edition figure availability in the U.S.

    We very much apologize for the miscommunication with our great retailers in the U.S. Regrettably, as a result, the TRANSFORMERS PRIME First Edition Wave 2 Deluxe, Wave 1 Voyager and Entertainment Pack figures were posted for pre-sale in error. Final product was not produced for these figures to ship within the U.S. As such, any consumer who placed a pre-sale order with Big Bad Toy Store or Entertainment Earth in the U.S. received a note that their order had been cancelled and these orders will not be fulfilled. While it is common for Hasbro to cancel production and/or shipment of collectible figures prior to being listed for pre-sale, this particular situation was unique. We deeply regret this circumstance and understand your frustration.

    We would also like to express that we hear the fan community in the U.S. loud and clear – you want these specific TRANSFORMERS PRIME First Edition figures. While we can’t confirm anything at this time, and the format in which these figures are packaged and distributed may change, the team is looking into ways to make these available at a later date in the U.S. and will keep the fan community and our retailers posted as opportunities develop. We want to make this right, and making these figures available to the U.S. fans is a top priority for the team. We greatly appreciate your understanding and ongoing enthusiasm for the brand and hope in the mean time, you enjoy the TRANSFORMERS PRIME figures that are hitting shelves now and in the coming weeks.

    Regards,
    The TRANSFORMERS Team

Data Center






Member Comments

~ NO COMMENTS YET ~
start the coversation with yours

ADD YOUR COMMENT NOW
(Membership Required)


Online Transformers Shopping

Advertise Here on TFormers.com

Search Online Stores for Transformers Legacy




More Prime Beast Hunters News & Reviews



Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE