Transformers Human Alliance Game Launching at Dave and Buster's In Orlando, Florida

Looks like Sega Amusements will debut the new Transformers Human Alliance videogame at Dave and Buster's restaurant and arcade in Orlando, Florida. Following the introduction at International Association of Amusement Parks and Attractions' trade show in Orlando, FL, Sega have announced the popular "Transformers" motion pictures, the two-player game available in two configurations. Will be making its appearance first here in the USA.

The Dave and Buster's premiere, held in a venue popular with amusement industry showgoers, was a great success, according to Sega Amusements general manager Peter Gustafson. It took a good deal of planning, he explained, but showcased Sega's capabilities for effective fun center design.

"With Transformers, we wanted to create awareness that went well beyond simply placing the game on a trade show floor and hoping people played it," Gustafson said. "We wanted our promotion to have an impact, to 'cause the pause.'"

Sega called the management team at Dave and Buster's to propose using the restaurant on Orlando's International Drive as a backdrop to promote the launch of Transformers--Human Alliance. The D&B's management team liked the idea, Gustafson reported, but insisted that whatever styling Sega implemented had to complement the location, not detract from it.

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