Jagex Ask Fans to Name Factions In-Game Classes for Transformers Universe MMO Game

CAMBRIDGE, UK, October 13, 2011- Jagex Games Studio, one of the largest independent games developers and publishers in the world,and makers of the upcoming TRANSFORMERS UNIVERSE MMO, today announced it is offering fans the unique opportunity to make their mark on the game by handing them the responsibility for naming the AUTOBOT and DECEPTICON factions in two of the game’s classes.

In polls running alongside Jagex’s activity at this week’s New York’s Comic Con convention, fans will have the chance to vote for the names of both the AUTOBOT and DECEPTICON TRANSFORMERS characters in one of the player classes that will be in the game at launch. There will be a variety of pre-assigned names to choose from, but in a twist to proceedings Jagex is also allowing fans the chance to suggest their own recommendation. The voting will take place via the TRANSORMERS UNIVERSE Facebook page at www.facebook.com/transformersuniverse, the survey will run between 4:00 PM BST on Thursday, October 13, and 5:00 PM BST, Sunday October 16 to coincide with the voting that will take place on the TRANSFORMERS UNIVERSE stand at New York Comic Con.

Furthermore, the MMO community will be given another poll to name the AUTOBOT and DECEPTICON of a second player class exclusively on MMORPG.com. The site, one of the largest MMO news, reviews and community destinations in the world, will be the first to reveal the class, ready to be named, as they announce the poll to give fans the chance to be a part of the creation of this massive MMO.

Managing Editor Bill Murphy said, “This is a truly exciting event for MMO and TRANSFORMERS fans to have a chance to do and we are really just ecstatic to be exclusively hosting one of the polls. Fan and player involvement at this stage of development is unprecedented and I think people will be floored to have a chance at influencing the names of two of the classes in this hugely anticipated game.” Voting on MMORPG.com will run at the same time as the first poll and will open at 4:00 PM EDT on Thursday October 13, and will close at 6:00 PM EDT Sunday October 16. Fans wishing to cast their vote should visit https://www.mmorpg.com/transformers_universe_poll.cfm to find out more.

The most popular name from each vote will be revealed shortly after the voting closes.

Fans eager to discover more about the game can watch the first developer diary and register their interest in TRANSFORMERS UNIVERSE by visiting the new look website at: www.transformersuniverse.com

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at https://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio

Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com

In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the Herotopia, the online virtual world for children, the real-time strategy game War of Legends, and the iPhone title Undercroft.

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