The Hollywood Reporter has reported that a live-action Transformers event called Transformers Live
will open in China in 2017. The event is said to "be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," and is expected to feature custom robotics among other features. Keep reading to learn more!
The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark, The Marvel Experience and Rock of Ages.
“Transformers Live will be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," said Michael Cohl, chairman of S2BN Entertainment, in a statement.
The partners will build a semi-permanent 4,500-capacity venue to house the spectacle, which will deploy a fusion of proprietary robotics technologies, high-tech projection systems and aerial stunt sequences. Sources close to the deal say Beijing is the most likely destination for the show.
"Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humor and rousing music," Cohl added.
The producers' decision to debut the Transformers-branded show in China comes as little surprise. The Transformers film franchise has a huge following in the country, which is set to surpass North America as the world's largest film market sometime next year.
The venture is being funded by DMG, an international media company best known in the US for financing the remake of Point Break,
and Iron Man 3.