Also, did anyone notice the suggested retail price for ALL the deluxes? $11.99 :redface

Yes the MSRP is still just "Suggested" based on whatever numbers Hasbro crunches to say "this price would be profitable to you." MSRPs is one way for Hasbro to "sell" product to distributors. If the actual price the stores are charging is way above the MSRP, its because the retailer is not seeing a big enough return on profits for that product, or may be a larger portion of their products, hence the price increase.

Oh believe me, I know all about how MSRP works. The surprising part is that this was their old MSRP, but during BotCon and SDCC they had it listed as $14.99 and now it's back down? But considering the Cyberverse Commander price ... Someone needs to better proof read their publications haha.

If only Hasbro didn't try to force all the Bumblebee's on the retailers, maybe then we would have seen the actual $11.99, good thing Fry's is still $12.99

Also, did anyone notice the suggested retail price for ALL the deluxes? $11.99 :redface

Yes the MSRP is still just "Suggested" based on whatever numbers Hasbro crunches to say "this price would be profitable to you." MSRPs is one way for Hasbro to "sell" product to distributors. If the actual price the stores are charging is way above the MSRP, its because the retailer is not seeing a big enough return on profits for that product, or may be a larger portion of their products, hence the price increase.

So either the prices will start to fall or just order them all from HTS

Oh did you catch the suggested retail price for the Cyberverse Commanders? $.99

Lol ... Best value ever!

So either the prices will start to fall or just order them all from HTS

Oh did you catch the suggested retail price for the Cyberverse Commanders? $.99

Also, did anyone notice the suggested retail price for ALL the deluxes? $11.99 :redface

Hasbro is basically warning us that Generations is the only thing to look forward to. IF it even shows up in the stores.