Transformers: Rise of the Beasts Fake Leaked Marketing Campaign or Fan Stunt?

We may be seeing some of the first of what could be to be a viral marketing campaign for the Transformers: Rise of the Beasts. The marketing may be in the form of a fictional company, Rebellium Dynamics, that makes innovative technology.

Rebellium Dynamics

The @RebelliumD page launched on Twitter promotes a slogan: "Technology that transforms your world. We're building the tech of tomorrow - robotics, cybernetics, and next generation energy solutions. We are Rebellium." Behind the EBE image, the decoded Cybetronian text translates to a repeated line of "If you can read this you already know we are not alone, something is coming and we need you, join us."

If you can read this you already know we are not alone, something is coming and we need you, join us

If this sounds a lot like Transformers: Age of Extinction, it is because they played similar cards with the company K.S.I. Industries using "Transformium" for developing new technologies. Additionally, AOE promoted a lot of propaganda-style ephemera with posters that read "Keep Earth Human" and other underground anti-robot slogans.

Hard to say what this is but it feels like an initial attempt to create a viral buzz for Transformers: Rise of the Beasts movie or a possible related product such as an alternate reality game (ARG). That or it could just be a trickster fan pulling a fast one on Paramount, much like how people punked Donald Trump and others. We'll have to wait and see if anyone can pay attention that long.

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