Hasbro Studios Powers Up for Second Season of Transformers: Robots in Disguise
Autobots and Decepticons ‘Roll Out’ on Cartoon Network in First Quarter of 2016
BURBANK, C.A. – January 13, 2015 – Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that the popular kids television series Transformers: Robots in Disguise will return for a second season on Cartoon Network in the U.S., which consistently ranks as a top-rated network in Total Day for kids ages 6-11. The latest installment in the global TRANSFORMERS franchise will debut its second season in the first quarter of 2016.
“Transformers: Robots in Disguise continues to be a massive hit with kids across the country, launching with an outstanding debut season on Cartoon Network,” said Hasbro’s Executive Vice President and Chief Content Officer Stephen Davis. “Season two will bring back Bumblebee and his Autobots team for all new action-packed battles, fun-filled adventures and other humorous new characters with vibrant personalities that made season one a hit with kids. We continue to listen to our viewers’ feedback and are bringing back many fan-favorite characters, as well as some great surprises we know kids of all ages are going to love.”
Set years after “Transformers: Prime,” Robots in Disguise stars the lovable Bumblebee character, summoned by Optimus Prime to lead in a fight to save Earth from a new faction of escaped Decepticon prisoners by assembling a rogue team of unlikely Autobot heroes to capture their new enemies. Season two will see the return of a more confident, battle-tested Bumblebee as the leader of the Autobots, including his teammates Grimlock, Sideswipe, Strongarm, Fixit, Windblade and Drift. Protecting Earth becomes a mighty task as the team prepares to battle against menacing pairs of Cyclone Mini-Cons, who partner with Deployers to unleash the most powerful attacks and wreak even more destruction than ever. Our hero Bumblebee and his team prepare for battle with new power-ups and mini-con allies of their own, as they maintain their mission to protect the planet as robots in disguise. The series will continue to celebrate the continuous underlying themes of teamwork, companionship and the importance of standing up to wrongdoers.
The highly innovative TRANSFORMERS franchise is one of the largest global brands, spanning across television, film, consumer products and digital entertainment properties including gaming, apps, publishing, transmedia events, toys and licensing.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).