RUMOR: Disney In Talks To Buy Hasbro - Transformers More Than Meets the Mouse?

Gosh, if there ever was a rumor I didn't want to be true. It is this one just in via MTV Geek that Disney and Hasbro are in talks about an acquisition. With the pocket-book open and Star Wars in the cart, it seem the Mouse is looking for more cheese in Hasbro's library of brands including Transformers, My Little Pony, GI Joe, Battleship, Nerf, Magic: The Gathering, Monopoly, and literally 100s of toys and games kids have grown up with for decades.

From what we’re told, these are still just discussions at this point, but serious enough that something could be announced at any time and create ripples throughout the entertainment industry. The Lucasfilm acquisition has been reported as taking as few as 6 months to complete. On the other hand, Disney Chairman and CEO Bob Iger has until 2015 on his current contract, and he waited about 3 years in between the acquisitions of Marvel and Lucasfilm, so we may be without firm news on this for some time

Obviously, the large cache of Popular Culture properties would add to Disney's library to make a true Tour De Force in the entertainment industry. Its also not hard to imagine Hasbro's is in a position to want to be acquired either. With retail sales revenues flagging and the the slow uptake for The Hub, this could save the day and keep the channel afloat, or at least one can hope. Traditionally, acquisitions get rolled up into the parent company and it may be fans will have to watch their favorite Robot's shows on the Disney Channel if this goes down.

On the toys side, it might be good for fans and collectors to have the brand under a bigger umbrella with a bigger reach. Disney has deep pockets that hopefully would allow for more stable product roll outs and hopefully more modest pricing. With Hasbro struggling to appease Wall Street, they have raised prices over 50% in the last 5 years alone. Only time will tell what's going to happen. PLEASE, Share your comments on the possible event and what it would mean to you.

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News Story Comments

Last 10 comments - ( Read All Posts )
puma - 2012-11-06 @ 5:12 pm

Oh hey, maybe Optimus Prime will be in the next Kingdom Hearts game!

Yuck. Besides, KH3 is going the way of Half-Life 3 anyway.

for reals. 5 came out 6 years ago. quit giving me stupid hand held releases and give me the console one!

Breaker - 2012-11-06 @ 4:26 pm

Oh hey, maybe Optimus Prime will be in the next Kingdom Hearts game!

Yuck. Besides, KH3 is going the way of Half-Life 3 anyway.

Tripredacus - 2012-11-06 @ 3:47 pm

Oh hey, maybe Optimus Prime will be in the next Kingdom Hearts game!

Breaker - 2012-11-06 @ 3:16 pm

...and ALL the BotCons will switch off between at Disney Land and World.


If at all. Disney would either make Botcon awesome or just axe it entirely and say to hell with the TCC.

I don't know. Disney is an evil company of corporate money hungry douches but they are an intelligent hyper-rich evil company of corporate money hungry douches. It could go either way. Maybe they'd actually roll out GI JOE and TF crossovers.

Bubbah - 2012-11-06 @ 4:58 am

Wow, I really don't know what to think about this haha. It could go either way. A couple things come to mind right off ...

1) What does this mean for Takara, and joint projects like Masterpieces?

2) If it doesn't affect the MP line, does this mean we could lose TRU as their exclusive distributor and instead have the Disney Stores carrying them? I'm sure distribution would be a LOT better haha.

3) Does this open up for a network merger between Disney XD & the Hub, or how would all of Disney's networks work out since there would be so many?

Until we hear more though, just gotta remember ... It's all rumor! (that's a lot of Disney purchases in a short time haha)

Lord_Onslaught - 2012-11-06 @ 3:30 am

Odd years it will be Disney World, even years at Disney land. So start packing for Florida LOL

Does this mean that for next years box set we will get the Mickey Mouse Clubhouse combiner?

It may belong to Bandai, but I do not think that will stop Disney LOL

Though on the bright side if it was Nintendo instead of Disney, we could have ended up with Mariomus Prime LOL

puma - 2012-11-06 @ 3:29 am

I think they're trying to get the toys for marvel and Star Wars "in house" and to have their own dedicated manufacturer.

BaCon - 2012-11-06 @ 3:18 am

...and ALL the BotCons will switch off between at Disney Land and World.


Blitz-Wing - 2012-11-06 @ 2:41 am

On the bright side, since IL&M was just bought by Disney, at least they would have all the CGI intact. Though I'm sure it'd peeve off Paramount/Dreamworks

BlackMagnus - 2012-11-06 @ 2:31 am

Oh good God no. There might be some promise (might) but, I fear the worst.

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