Generation 1  Generation 1 / Corporate

Transformers Sales Fall, Better Than Expected in Hasbro Q3 2015 Earnings Report

The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.

Last year the brand benefited from the Transformers Age of Extinction film. We continue to plan the future of Transformers franchise in all forms of entertainment including movies, television and digital expressions. Transformers Robots in Disguise is airing on Cartoon Network in the US and many international markets and Transformers Rescue Bots is also airing on networks around the world.
...
These gains were more than offset by declines in a number of brands including Transformers, Furby, My Little Pony and Littlest Pet Shop.
...
The decline in revenue was primarily driven by lower Transformers revenues in the segment the year after the movie.
...
Q: Secondly, with Transformers, tell me if I am wrong but it just seems from an observation standpoint the shelf space for Transformers has been shrinking, we are seeing far fewer SKUs. And I am just curious to think -- get your opinion on how that product's evolution will take place over the next couple of years and at least in non-movie years?

A: Brian Goldner: ...Year to date Transformers is actually bucking the trend of a typical boys action property the year following the movie. In fact it is down by just over one-third which as you know is far better than one would expect in a non-movie year and that is because of the amount of entertainment. We are also seeing in our preschool Transformers growth year to date in preschool Transformers, our Transformers Rescue Bots product line and being supported again by content. Our licensing year to date for Transformers is up. So I think maybe we would need to take a broader perspective on the performance of Transformers and look more globally because it is performing quite well in a non-movie year, certainly was down in the quarter and down more typical in the more typical range in the quarter. But again I think the team has done a great job, great innovation, an expanded product line and again down below those trends one would expect.

32 Images - Click to Enlarge

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (1 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (2 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (3 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (4 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (5 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (6 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (7 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (8 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (9 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (10 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (11 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (12 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (13 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (14 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (15 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (16 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (17 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (18 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (19 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (20 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (21 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (22 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (23 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (24 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (25 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (26 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (27 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (28 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (29 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (30 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (31 of 32)

Transformers Sales Fall, Better Than Expected In Hasbro Q3 2015 Earnings Report  (32 of 32)

Data Center

Transformers Shops

Advertise Here on TFormers.com

Shop Online for Transformers United

Transformers Shopping



More Generation 1 News & Reviews



Advertise on TFormers.com








This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE