Transformers Sales Help Hasbro Earnings Beat Street Forecasts

Even with all the flack over the "Transformers The Last Knight" box office sales. Fans buying power helped Hasbro beat Wall street's estimates with a lift from their related Hollywood properties making it to screens this summer. According to CNBC, the franchise brand, Transformers, along with Nerf toy sales aimed at this summer were their leaders in revenues. Unfortunately, Hasbro's overall sales were most modest in the last year and half, which took a bit of sheen off Hasbro's progress as an entertainment media company.
Toymaker Hasbro's quarterly sales scraped past analysts' estimates, marking its smallest beat in more than one and a half years, propped up by demand for its Transformers and Nerf toys in the United States.

Hasbro's shares were down 5 percent at $110.25 before the bell on Monday. The stock has surged about 50 percent this year.

Jefferies analyst Stephanie Wissink said most of the company's revenue seems to have benefited from growth in one segment - franchise brands rather from than across the business.

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