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Transformers Sales Rise 25% as One of Hasbro's Most Profitable Properties

As bad as the recent news of Hasbro's continued losses across the board has been, there are some bright spots as Hasbro is reporting a full year growth of 25% in sales for the Transformers brand. As stated below in the Hasbro Q4 2023 statement:

For better or worse, this is good news! Even as a lot of fans have shared their feelings about many issues from costs to distribution to release decisions. However, the show is obviously still going on as fans continue to follow our beloved Robots In Disguise!

With action figures doing well (see above), Hasbro isn't going to kill their cash cow. So don't worry about the shelf warmers and limited product selections. As we all know first hand, the last few years have been more than meets the wallet. With all the mainline and licensed products released, It has become impossible to keep up. However, that just means we don't have to, and can choose what we want out of Transformers, be it 150+ Optimus Primes, or whatever you personally like.

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Member Comments

Last 10 comments - ( Read All Posts )
LedBlimp 2024-02-13 @ 4:35 pm

Probably down because of all the crappy rise of the beasts merchandise.  The main lines were really lacking content last year as a result.

TECHTRON 2023-12-12 @ 8:20 pm

I agree with everything that you said and I am sure everyone else does as well.

Decepticats 2023-12-12 @ 4:30 pm

There are many factors as to why Hasbro has found themselves on the verge of bankruptcy. First, they spent too much time and resources on older fans and neglecting younger ones. Then, there's the whole entertainment debacle,  whether it's the Disney disaster, or Hasbro entertainment, both have missed the mark, with some estimating only 8-15% of the audience for the films these toys are based off of, are in that 7-12 age range.

It's true, kids attentions are diverted more than ever now, with smart phones and the like, but to blame all of their failings on this one truth, is intellectually dishonest. 

Whether you agree or disagree with its "values," the whole woke thing is extremely unpopular and devisive. Many are referring to it as a "new religion," because it's that dogmatic. And Hasbro has been pushing this agenda hard, which has not gone unnoticed by many toy buyers.

The increased toy prices coupled with dreadful plastic and qc has angered many. Then you have a company that makes most it's money from plastic toys, virtue signaling by discontining the plastic windows and having some tf's open to air while others are completely hidden away inside a box. 

These are just a few of Hasbro's problems. But the fact those at the top of this company where either unaware, or worse, believed any of these things where good ideas, tells me this company is in worse trouble than we know, and, most likely, won't be around much longer.

All of this could have been avoided if the people running Hasbro hadn't been so short-sighted and sanctimonious, instead of just making the toys people wanted. People can exist without toy companies, but toy companies can't exist without people. It seems Hasbro forgot this.

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