SDCC 2012 - Hasbro Has No Plans for Transformers Prime Voyager Breakdown, Figure Is In 'No Man's Land' Cost Wise

Hasbro has no plans right now to release their own version of Transformers Prime Voyager Breakdown, the company tells Tformers.com in an interview after the Hasbro Transformers Brand Panel.

The company knows that the mold is available, says Aaron Archer, the Vice President of Hasbro Design, but was "not made to the same standards."

He did not elaborate on this, but he claims that the figure is in "no man's land" cost-wise. This may it may be that converting the Arms Micron ports may be too costly for the company.

Mr. Archer continues that Hasbro has to consider many things, including the aforementioned cost issues and "what people want in the U.S. and global market."

Read all about what Hasbro revealed at SDCC 2012 in our Transformers Brand Panel report.

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News Story Comments

Last 10 comments - ( Read All Posts )
puma 2012-07-20 @ 3:55 pm

the kids of today and the future collectors of tomorrow! Don't frustrate them now! i'll need someone to sell my collection to in 40 years!!!

Hellscream85 2012-07-20 @ 3:41 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

And remember that the kiddies are collectors too, and in fact DO want every figure in the assortment!

Blitz-Wing 2012-07-20 @ 3:35 pm

I don't pay attention to GI Joe :P

Breaker 2012-07-20 @ 3:17 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

Think about how bad the JOE fans must be feeling right about now.

Blitz-Wing 2012-07-20 @ 2:08 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

formerly nortagem 2012-07-20 @ 6:18 am

TBH, I think Hasbro is busier nurturing other "more successful" lines as a priority, and treating the TF line as second rate.

Yes, you can throw your tomatoes at me now :run

I think it is more of Hasbro knowing that Transformers will sell regardless, so they don't worry about it much, or care about the product

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

it is one of the top selling lines of all time

I think you're right on both accounts.

Lord_Onslaught 2012-07-20 @ 5:46 am

TBH, I think Hasbro is busier nurturing other "more successful" lines as a priority, and treating the TF line as second rate.

Yes, you can throw your tomatoes at me now :run

I think it is more of Hasbro knowing that Transformers will sell regardless, so they don't worry about it much, or care about the product

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

it is one of the top selling lines of all time

Jason X 2012-07-19 @ 11:03 pm

Yeah, well awesome doesn't have an off season (this I know from years of personal experience) so they need to step it up!

robo_rob 2012-07-19 @ 4:15 am

It is.

Shadowpanther 2012-07-19 @ 2:28 am

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

imho,

I also figured the same thing.

Perhaps the marvel super heroes toys hasbro sells makes decent profits.

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