SDCC 2012 - Transformers Generations Fall of Cybertron G2 Bruticus Box Art Is Very Retro

Hasbro officially revealed today that Amazon and Big Bad Toy Store will be jointly sharing the exclusivity rights to sell Transformers Generations Fall of Cybertron G2 Bruticus, but they also revealed that the box art will be very unique as well.

Not only does the box art for the figure appear to be very retro, it is retro.

Hasbro did research on how the box art and figures looked back then and tried to apply it as faithfully as possible.

Hasbro called it "forensic research," which explains why the slide title reads that way.

Hasbro also commissioned an artist from the G2 era to hand paint Bruticus so that the colors are true to that toyline's color design scheme.

Enjoy the images of the packaging below and see the figure on display at the show.

Also, be sure to check out all of our coverage of the announced products in our Hasbro Brand Panel report.

click the image below to view the entire gallery

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News Story Comments

Last 10 comments - ( Read All Posts )
puma 2012-07-20 @ 3:55 pm

the kids of today and the future collectors of tomorrow! Don't frustrate them now! i'll need someone to sell my collection to in 40 years!!!

Hellscream85 2012-07-20 @ 3:41 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

And remember that the kiddies are collectors too, and in fact DO want every figure in the assortment!

Blitz-Wing 2012-07-20 @ 3:35 pm

I don't pay attention to GI Joe :P

Breaker 2012-07-20 @ 3:17 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

Think about how bad the JOE fans must be feeling right about now.

Blitz-Wing 2012-07-20 @ 2:08 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up :redface

TF might sell itself, but it'd sell a hell of a lot better if Hasbro put more compassion into it and stopped being lazy.

formerly nortagem 2012-07-20 @ 6:18 am

TBH, I think Hasbro is busier nurturing other "more successful" lines as a priority, and treating the TF line as second rate.

Yes, you can throw your tomatoes at me now :run

I think it is more of Hasbro knowing that Transformers will sell regardless, so they don't worry about it much, or care about the product

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

it is one of the top selling lines of all time

I think you're right on both accounts.

Lord_Onslaught 2012-07-20 @ 5:46 am

TBH, I think Hasbro is busier nurturing other "more successful" lines as a priority, and treating the TF line as second rate.

Yes, you can throw your tomatoes at me now :run

I think it is more of Hasbro knowing that Transformers will sell regardless, so they don't worry about it much, or care about the product

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

it is one of the top selling lines of all time

Jason X 2012-07-19 @ 11:03 pm

Yeah, well awesome doesn't have an off season (this I know from years of personal experience) so they need to step it up!

robo_rob 2012-07-19 @ 4:15 am

It is.

Shadowpanther 2012-07-19 @ 2:28 am

I kinda thought Transformers IS one of the "more successful" lines Hasbro has.

imho,

I also figured the same thing.

Perhaps the marvel super heroes toys hasbro sells makes decent profits.

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